This is one of those events that I'm of several minds about: 1) This is what keeps people outside the scene interested and taking note - NASCAR absolutely should publicize and play up this moment, it brings a lot of folks to the sport. It was incredibly awesome. 2) A lot of times something like this is how you form some new regulations - it's truly one of those "You know, this was excellent but we can't do it again"…
That's exactly what happened in the cycling world when UCI decided they needed to ban the "supertuck"[1]
[1]: https://www.bicycling.com/racing/a35566614/uci-supertuck-ban...