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Presumably heif and/or hevc had an advantage when Apple adopted them as the default formats. Given they’re primarily on mobile devices it’s reasonable to assume there is hardware support. So switching to something else means battery life impact on everything else. What you are saying, is that because Google didn’t support a standard format that has been around, and in wide spread use, for years Apple should make all…
Today AV1 can be supported in hardware and is supported in all recent or upcoming SOCs and GPUs. So Apple have no excuse not to do it when they are even pouring tons of money into making and refreshing their own chips.
Can you explain how a new or soon to be released device having hardware support for something adds hardware support to the last 9 years of devices apple has sold that still work with iMessage and Apple's Photos app? Or should Apple just break those because you have a personal bias against a standardized file format?
I guess Google and Android have demonstrated that supporting hardware after you've sold it isn't something that people actually care about so maybe you're right and apple should take the same approach - after all I'm sure breaking older hardware will result in sales, which is good for business.