Earlier quoted context omitted.
From what I have seen so far it is different for the sake of being different, not because they found a better way.
Two of the three pillars highlighted on the atproto.com homepage – portable accounts, and algorithmic choice – would require significant retrofitting counter to ActivityPub server customs to achieve. (And the third, "federated social", is arguably an area that at-proto is erring by staying too close to the ActivityPub approach. We know what happens to 'federated' systems under network-economics: they trend toward sem…
It's only gone downhill since the sites started adding algorithmic crap and filtering things out to increase 'engagement'. This made facebook totally useless for me to keep in touch with my friends.
Portable accounts are indeed important and a big thing missing from ActivityPub, I agree there.
But I'm completely over to IM now to keep in touch with friends. Social Media has invalidated its own usecase for me.