Live data from Hacker News

Ask HN: How to show a not “so perfect” MVP to potential customers?

news.ycombinator.com

11–20 of 53 posts

Re: Ask HN: How to show a not “so perfect” MVP to potential customers?

#11
First, determine exactly what the goal of your demo is. There are lots of reasons to show someone an MVP - maybe your product has a fair deal of complexity, so you believe that a demo of functionality will help people understand. In turn, that understanding will allow them to better answer business questions ("Does this seem like it would solve x need for you?"). Maybe you have some basic UX mechanisms planned, and you want to test whether they're intuitive.

Once you know what you're looking to get out of it, focus the entire experience on answering the important questions. If there are parts of the product that are important to see for background but aren't critical to actually have the user try out in order to answer your questions, you might be able to film videos of those parts instead of building the functionality.

In your case, if you need people with good diction/utterance, just try to recruit those people. If you're trying to answer the question of whether your software solves a problem under ideal conditions, create those conditions. If it turns out the answer is yes, then you can work on solving for non-ideal conditions later and run user testing with people who have heavy accents later.

Re: Ask HN: How to show a not “so perfect” MVP to potential customers?

#13
Key is to position the product evolution from this point as a journey, with discrete steps/periods on a quasi-roadmap, and make it clear to them that they as users/clients will help shape that journey.

So picture a slide with 4 steps/phases enumerated, and a talk track like: "Today, we're at Phase 1 which provides the most important feature XYZ but has some constraints around diction; next, in Phase 2, the algorithms will allow for even mediocre diction and feature ABC will also come online deliver 123 value; in Phase 3, we'll have enough data that diction is a non-issue, and features DEF and FGI are planned".

So the core question is - does Phase 1 have enough value? Is that journey/roadmap worth it for the customer putting up with limited value today?

You might be surprised either way. If even the limited experience is still super valuable, great! Or you may find that you DON'T have an MVP yet since it's not usable in its current form regardless of the journey from here.

Re: Ask HN: How to show a not “so perfect” MVP to potential customers?

#14

They won't mind obvious issues as long as you can show progress towards solving their pain point. In 2010 I worked on a 3D audio mixing software. The first beta crashed every 30-60 minutes, losing any unsaved data. People truly hated that. But mixing for 22 speakers + 2 LFE by hand was still an order of magnitude more painful than dealing with our buggy beta. So our customers were (rightfully!) complaining all the ti…

> Yet none of them was willing to wait for the first stable release. After trying the beta, they were hooked.

When consulting, I could always tell which clients had serious traction: Even if their product was incomplete or buggy, customers would literally make a line at a trade show to write checks, because they wanted the product that badly.

In extreme cases, "product-market fit" just means the customers are saying "Shut up and take my money!" It's like watching a rocket-ship take off.

Not all successful startups take off like this. But the ones that do have a much easier time succeeding.

Re: Ask HN: How to show a not “so perfect” MVP to potential customers?

#15
post #3

MVP implies that you show them the most valuable feature. It can simply be a mockup too! What you need, in my opinion, is basically your core proposition. Like if you build a killer robot, showing that it can hit any target you click on, is nice.. even though it might not be able to move. If its a webapp, don't focus on solved problems, like Logins or SSO but rather show me what your "x for y" can do. After all the p…

People want a product that works for MVP in most cases. If you are a brand new tech that no one has ever done, okay. But if there is even 1 competitor that kinda works, a mock-up is worth 0. So I think depends on the market for the product.

Re: Ask HN: How to show a not “so perfect” MVP to potential customers?

#16
I prefer to build MLPs (minimum loveable product) instead. If your MVP is bare bones and far away from the ideal product, you are effectively working against your core business viability. You instead have proved that an unfinished product is not viable.

Re: Ask HN: How to show a not “so perfect” MVP to potential customers?

#17
post #13

Key is to position the product evolution from this point as a journey, with discrete steps/periods on a quasi-roadmap, and make it clear to them that they as users/clients will help shape that journey. So picture a slide with 4 steps/phases enumerated, and a talk track like: "Today, we're at Phase 1 which provides the most important feature XYZ but has some constraints around diction; next, in Phase 2, the algorithms…

This is great example of setting expectations. Plus I think getting the answer to "does Phase 1 have enough value?" is super important early on, even if the answer is no.

Re: Ask HN: How to show a not “so perfect” MVP to potential customers?

#18
post #13

Key is to position the product evolution from this point as a journey, with discrete steps/periods on a quasi-roadmap, and make it clear to them that they as users/clients will help shape that journey. So picture a slide with 4 steps/phases enumerated, and a talk track like: "Today, we're at Phase 1 which provides the most important feature XYZ but has some constraints around diction; next, in Phase 2, the algorithms…

Many insightful comments here in this thread, thank you all very much. I'm really afraid we can't solve a "mediocre diction" problem. The problem is that speech to text still is a open subject where noise and diction could ruin many tools, but in the ideal world (no noise and good diction), accuracy is around 80-100%.

Re: Ask HN: How to show a not “so perfect” MVP to potential customers?

#19
post #18
post #13

Key is to position the product evolution from this point as a journey, with discrete steps/periods on a quasi-roadmap, and make it clear to them that they as users/clients will help shape that journey. So picture a slide with 4 steps/phases enumerated, and a talk track like: "Today, we're at Phase 1 which provides the most important feature XYZ but has some constraints around diction; next, in Phase 2, the algorithms…

Many insightful comments here in this thread, thank you all very much. I'm really afraid we can't solve a "mediocre diction" problem. The problem is that speech to text still is a open subject where noise and diction could ruin many tools, but in the ideal world (no noise and good diction), accuracy is around 80-100%.

> in order to have accuracy and a fully satisfactory experience, it requires some conditions, because it deals with random variables that I still don't have full control over

> I'm really afraid we can't solve a "mediocre diction" problem.

So you're not asking "How can I present my work-in-progress to potential customers so that they focus on the potential & not the missing features?".

Instead your asking "How can I present a product that has (and always will have) limitations?" and so will never have a "fully satisfactory experience". Is that right?

I think this is an important distinction (that I didn't get from reading your original post).

Re: Ask HN: How to show a not “so perfect” MVP to potential customers?

#20
That's traditionally called a "demo."

The time-honored way to do demos, is to show a lashed-up, duct-tape-and-baling-wire abomination, in a carefully controlled setting.

I have seen companies plant shills in the audience, to generate those "random questions."

The best was when I attended the "Longhorn" demo, at Microsoft (Longhorn became Vista).

The marketing person gave this great demo of all the eye-candy UI, and kept saying "This is live code."

Then, at the end of the demo, you could actually see him, closing the Director show. The rest of the demos did not have the eye candy.

Vista turned out great!

I'm not really a fan of MVPs, but I understand why they are so attractive.

I have long "beta" periods, if I need the same thing.

In the end, I feel that we need to take risks, just like any other product manufacturer. Our product may be a hit, or it may be a flop, but I'm not a fan of officially releasing lashups.

Post reply on HN