No more disturbing than Google really. Today's reality is that if you put information on the internet that can be tied to your name, email, address, phone number, etc, then that information can be found and used for or against you. Improvements in search will make finding this information easier and easier.
and crucially, in a way that is currently of little but growing significance, such information will never go away or shrink .
yes. this is the point - all this fuss will look quaint within months.