Apple massively increased the price of the the entire iPad line-up in Europe. It's going to be interesting to see what impact it will have on Apple's earnings. Will Apple's goodwill make people accept the new prices or will Apple's brand take a hit for increasing the price in times where people are financially vulnerable?
DaVinci Resolve for iPad
21–30 of 239 posts
Re: DaVinci Resolve for iPad
#22Apple massively increased the price of the the entire iPad line-up in Europe. It's going to be interesting to see what impact it will have on Apple's earnings. Will Apple's goodwill make people accept the new prices or will Apple's brand take a hit for increasing the price in times where people are financially vulnerable?
Re: DaVinci Resolve for iPad
#23This is "only" two of the seven modules included in the desktop version, but even just one would be a breakthrough on the iPad. The full DaVinci Resolve is nuts: it covers a complete, Hollywood-level workflow of DAM, editing, grading, sound, and VFX (with probably the most generous freemium model in existence, by a good margin). The iPad version covers one of the two edit workflows (the one more tailored to broadcast…
Re: DaVinci Resolve for iPad
#24Apple massively increased the price of the the entire iPad line-up in Europe. It's going to be interesting to see what impact it will have on Apple's earnings. Will Apple's goodwill make people accept the new prices or will Apple's brand take a hit for increasing the price in times where people are financially vulnerable?
Apple's cost of business in europe is also going up from fines and requirements to e.g. migrate charging. so it's not surprising that is passed through to european customers.
also there are plenty of good substitutes and Apple has always been more of a premium brand so i don't think the "financial vulnerability" argument holds water here.
Re: DaVinci Resolve for iPad
#25This is a good reference for anyone complaining that the new iPad is "too powerful", which happened a bunch in the recent announcement threads. Yes, not everyone's going to be editing 8K video on their iPad, but everything that makes that possible makes lots of other current and future advanced use cases possible. For example, the lidar sensor foreshadows that the iPad has an important part in Apple's mixed reality p…
Re: DaVinci Resolve for iPad
#26This is incredible on so many fronts. 5-10 years ago, I would choose my computer based on it's potential to edit video. A decade ago, most laptops couldn't handle the load of uncompressed video. 5 years ago, having iMovie on your Ipad allowed us to make sub <5 minute videos of low-res/processed files. Now we have an intersection of 1. an Ipad is powerful enough to handle this type of data processing and 2. BMD has fo…
Re: DaVinci Resolve for iPad
#27Apple massively increased the price of the the entire iPad line-up in Europe. It's going to be interesting to see what impact it will have on Apple's earnings. Will Apple's goodwill make people accept the new prices or will Apple's brand take a hit for increasing the price in times where people are financially vulnerable?
It's not like they did it out of spite or greed - both the EUR and GBP have plummeted against the USD over the last year. One area they could look at though is outrageous storage premiums. The price jump between levels is now a joke.
It has always been a joke. Now it just ain't funny anymore.
Re: DaVinci Resolve for iPad
#28This is "only" two of the seven modules included in the desktop version, but even just one would be a breakthrough on the iPad. The full DaVinci Resolve is nuts: it covers a complete, Hollywood-level workflow of DAM, editing, grading, sound, and VFX (with probably the most generous freemium model in existence, by a good margin). The iPad version covers one of the two edit workflows (the one more tailored to broadcast…
(Even though half of its users try to use it for that, get stuck, post on the forum, and then get the other half yelling at them because "it's not an NLE". 17 and 18 took things in the right direction, but it's still going to take a few more versions before people giving it a shot because they think it's a free Premiere or After Effects get burnt)
Edit, because people seem to not understand how Resolve is fundamentally different from a "normal" NLE like Avid's or Adobe's (suggesting they don't actually use Resolve, which is fine, but downvoting because you disagree is kinda weird when it really isn't like normal NLEs):
Resolve has NLE functionality, but it didn't start as an NLE, and its main focus wasn't to "be an NLE". This is first and foremost grading software, born out of wanting the best tool for grading cinema/broadcast video, the thing Black Magic sells cameras for. And of course, the best grading software needs a minimally functional edit view because you can't grade clips if you can't work with clips. And so it had that.
And while BM has been steadily improving that view and wants to morph Resolve to a more general purpose video editing suite (and in the processing become more like a real NLE rather than software with NLE functionality) you're still in a node-graph-based grading suite, just with NLE bells and whistles. A lot of what you'd do to your clips or layers, you still do in the "color" view in Resolve.
If you think you downloaded an NLE, that's going to be weird and unexpected. If you know you're working in grading software that also has a pretty great NLE functionality at this point, things make a bit more sense. Of course, the cry for "real" NLE behaviour is strong, and if many of your users want something (and your name isn't Adobe) you start adding what users want, to the point where BM now wants Resolve to become a full video editing suite, so we're getting there. But slowly. And it won't truly "be an NLE" until probably several version from now.
Re: DaVinci Resolve for iPad
#29Apple massively increased the price of the the entire iPad line-up in Europe. It's going to be interesting to see what impact it will have on Apple's earnings. Will Apple's goodwill make people accept the new prices or will Apple's brand take a hit for increasing the price in times where people are financially vulnerable?
Given that keeping prices the same would weigh down their earnings as well, since they're reported in dollars, the financial impact of this is not a simple thing to calculate.
The Facebook movie was really spot on with the "A million dollars isn't cool. You know what's cool? A billion" line
Re: DaVinci Resolve for iPad
#30Pretty incredible this can come out before Final Cut Pro for iPad.