Once upon a time, all plane transmissions were pretty much air to ground. As inconsequential as it may seem, the positioning of antennas above the plane are a bit metaphoric for flipping things up side down. Looking out into space instead of back to earth. Also notable that SpaceX keeps finding these cool (revenue generating) use cases to further cheapen the cost of sending things up to space. Pretty much dogfooding…
> Also notable that SpaceX keeps finding these cool (revenue generating) use cases to further cheapen the cost of sending things up to space. Like sending Ukraine "free" base stations and charging them $4,500 a month for service.
Are there any alternatives? Nope. Also, let's not talk about how SpaceX "should" sponge up the costs, because you would not ask Lockheed Martin or Raytheon Technologies to do that. Compared to regular prices of military hardware, Starlink costs nothing.