It's fake just like HBO max. Att gives free HBO max, t mobile gives free netflix. Lots of corporate shenanigans going to artificially boost dying audiences I know because we see the same thing in the mobile game world. I'm pretty sure just looking at usage numbers of the companies left that I contract with across America,Asia, Europe, and Brazil that we are in a global recession.
Subjectively, of course, I've found Netflix content as a whole has gotten much worse each year. I also feel they're padding numbers with a shitton of foreign content most people probably aren't interested in.
Then again, Stranger Things dropped in Q3 I believe, so it could have been a rush of month or two subscribers.