11–20 of 42 posts
This effect is not an accident. It is the result of organized brainwashing that happens all over America between the hours of 9:30 and noon on Sunday.
This is a nice PR piece: timed for a specific holiday on the calender (timely), hooks into larger discussion around manners and the "best way" to greet somebody (social hook), and ends up with real-world data on conversion ratios. (Give us the numbers!). Very nicely done. Interesting trivia point: originally the phrase was "Happy Christmas," see "The Night Before Christmas" for a source. Can't help but wonder how "Ha…
That to say, I think the origins of words and language are fascinating and could spend hours reading Wikipedia articles like this one: http://en.wikipedia.org/wiki/Holiday_greetings
I like to hear "Merry Christmas" and I am not religious in the least. Happy Holidays makes me think that a corporate suit somewhere told the employee's that they have to be politically correct and not "offend" anyone.
I assume the issue here is that "Merry Christmas YourName" is more likely to be perceived as a personal note whereas "Happy Holidays YourName" (or the more verbose version) sounds like a corporate greeting -- and one the reader therefore filters past. Can someone explain to me how "open" rates are tracked? In all my mail clients I prevent remote images from loading automatically. I assume many people do the same. Is…
Tried this for BCC last year on a lark. Christmas crushed.
Given your history w/ testing like this, I'm curious if you see value in asking 'why', and whether or not there are useful ways to get an answer. It seems like in addition to satisfying my curiosity about human psychology, it would be helpful in informing next-tests to make the entire process more efficient... but I don't see much talk about the 'why' when it comes to these tests.
Might get better results by making reference to scripture and glorifying Christ the savior as the reason for the season. The sheep are trained to gather around and financially support anything with gods name in it. This effect is not an accident. It is the result of organized brainwashing that happens all over America between the hours of 9:30 and noon on Sunday.
As a pastor I despair of making enough of an impact in an hour or two to overcome all the influence of school and work that people experience for many tens of hours each week and the average of twenty hours (or is it more now?) of TV that people watch.
For the record, I prefer "Merry Christmas", except where someone is obviously trying to invoke a guilt purchase.
I assume the issue here is that "Merry Christmas YourName" is more likely to be perceived as a personal note whereas "Happy Holidays YourName" (or the more verbose version) sounds like a corporate greeting -- and one the reader therefore filters past. Can someone explain to me how "open" rates are tracked? In all my mail clients I prevent remote images from loading automatically. I assume many people do the same. Is…