Merry Christmas vs. Happy Holidays, winner = nearly double conversion rate
conversionvoodoo.com
Merry Christmas vs. Happy Holidays, winner = nearly double conversion rate
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Re: Merry Christmas vs. Happy Holidays, winner = nearly double conversion rate
#2I guess the target audience of that site celebrate Christmas, it's why they responded better to it.
Re: Merry Christmas vs. Happy Holidays, winner = nearly double conversion rate
#3Tried this for BCC last year on a lark. Christmas crushed.
Re: Merry Christmas vs. Happy Holidays, winner = nearly double conversion rate
#4I guess the target audience of that site celebrate Christmas, it's why they responded better to it.
That's accurate however the site is about as large / vanilla of a demographic as you can imagine.
EG - if you're selling to general population this is likely going to work.
Re: Merry Christmas vs. Happy Holidays, winner = nearly double conversion rate
#5I think this is driven by the rejection of political correctness. In an ironic twist, I get the sense that more people are put off by politically correct language than are accomodated.
If there's a flaw in this strategy, it is that minorities are marginalized. You might avoid offending a Jewish (just an example) minority by using the term "Christmas", but you'll engender an emotional reaction in a larger number of people. By the numbers, this is a positive result. The question is whether or not you're ok with offending the minority, and to what degree?
Re: Merry Christmas vs. Happy Holidays, winner = nearly double conversion rate
#6This is a nice PR piece: timed for a specific holiday on the calender (timely), hooks into larger discussion around manners and the "best way" to greet somebody (social hook), and ends up with real-world data on conversion ratios. (Give us the numbers!). Very nicely done.
Interesting trivia point: originally the phrase was "Happy Christmas," see "The Night Before Christmas" for a source. Can't help but wonder how "Happy Christmas" compares to the others?
Re: Merry Christmas vs. Happy Holidays, winner = nearly double conversion rate
#7To me it seems that "Merry Christmas" denotes the act of gift giving as opposed to just some holiday special. Therefore, I think that the "Merry Christmas" subject line makes the consumer feel like they're getting something.
Re: Merry Christmas vs. Happy Holidays, winner = nearly double conversion rate
#8I assume the issue here is that "Merry Christmas YourName" is more likely to be perceived as a personal note whereas "Happy Holidays YourName" (or the more verbose version) sounds like a corporate greeting -- and one the reader therefore filters past.
Can someone explain to me how "open" rates are tracked? In all my mail clients I prevent remote images from loading automatically. I assume many people do the same. Is this tracking of open rates skewed as a result? Or maybe it just doesn't matter as long as you're just using it for comparison purposes?
Re: Merry Christmas vs. Happy Holidays, winner = nearly double conversion rate
#9Perhaps it just means that religious people are more likely to click on spam.
Re: Merry Christmas vs. Happy Holidays, winner = nearly double conversion rate
#10I like to hear "Merry Christmas" and I am not religious in the least.
Happy Holidays makes me think that a corporate suit somewhere told the employee's that they have to be politically correct and not "offend" anyone.