He keeps saying "free software", and also says "anti-free software movement". He means "free service", which is a radically different scenario from "free software" in either sense, and should be treated as such. Whether we're talking about Free software or just freeware, the user's use of a normal piece of software on their computer doesn't suddenly disappear when the developer goes away.
But free web services are not like free software. If your free software project suddenly gets popular, you gain resources: testers, developers and people willing to pitch in. If your free website takes off, you lose resources.