Earlier quoted context omitted.
More like: “We choose to do these things not because they are easy but because they are profitable”
Hum... That's clearly not the case. That's why there isn't a lot of it around.
Non-scientific example: I just read The Box, a history of container shipping. It's remarkable how many transportation incumbents tried to put the kibosh on containerization because they believed it was either not practical or not profitable.
In the end containerization hurt many existing power structures, but it reinvented global commerce and opened unfathomable financial doors for the world as a whole, creating financial empires that were impossible before.