1. aggressively fend off low impact commitments or projects (there are always a million ideas and requests for help floating around)
2. make sure you have a good relationship with your manager, your team, and other teams that you need to work closely with
3. work in an area that either clearly makes the company money, or is critical to the business in some other way
4. make sure your work is publicly shared, but you don't have to go overboard. if your team does something valuable or interesting, write about it