Hire Jim Keller back and build the next thing instead of milking the same customers. The company developing a competent alternative to the M1/M2 or nvidia GPU is going to have a good business. Seems to me that Intel is alway in this cycle of greatness and then crash while sitting on their laurels. It seem they need to have a fire under their buts to make the right decisions.
I love comments like this. I don't think any other industry has this kind of sport-team mythos in the mind of the layman. If Ford or Toyota has a bad year, people think "Hmm they need to make better cars". If Intel or AMD has a bad year, people say "Clearly they need do hire that guy who was in charge when they made all those good chips". It's incredibly lazy thinking, and I love it.
Intel can't execute. They are failing to shrink transistor size. Failed at a 5G modem. Failed to deliver a competitive mobile processor.