This is completely bullshit. If you take a look at the website of Freshdesk, you'll see that they stole the design of Zendesk. They probably did it to draw the attention of Zendesk and gather some angry tweets that can be used in such a way you see.
This is the last article I've seen in HN. I'll never enter this website again. Seriously, enough bullshit for a coder.
Time to leave HN alone with the embarrassing promoters and gossip girls.