Earlier quoted context omitted.
Actually, the 737 MAX as a new plane would have been fine. The MCAS software was used to try to give it the same flight characteristics as the 737 so that existing 737 pilots did not have to get additional certification for it.
Yeah, but they didn’t just build a new plane (pilots perhaps?) and instead always seem to try to modify existing designs, which would argue that is cheaper than greenfield.
in other words, Boeing's thesis was, because we (heavily) modified the 737, it's the same basic plane. The FAA accepted this argument. The FAA would never have accepted the argument that a totally new design was "actually a 737 ".