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It is not easy to do "prompt engineering". Keep in mind that most generated material looks awful -- there is a huge selection bias going on.
The outputted stuff needs to made production ready also, distribution, etc.
If anything, the emergence of these technologies should greatly expand. You will have a new customer base that was not available before, and you will be able to deliver new products.
Perhaps this will just make your job easier and not impact your ability to make money. Maybe you will make even more money.
And if at some point the industry dries up completely, you will move on and do the best you can. We all will.
However, I don't think it'll replace much or even a lot of work, especially where a minimum level of quality is desired.
Some excerpts from your website in the future: "We use AI to optimise our early-stage iterations" "AI is great for generating initial concepts. Here are some of ourfavourites, and some that didn't turn out so well!" "Did you know AI can reduce our turnaround for clients by up to 50%?" In other words: it'll help. It won't replace you.
This is not without precedent. DesignJoy is run by a single designer who makes over $1.5 million a year by himself, doing contracts for 20+ clients at a time [0].
[0] https://www.indiehackers.com/post/broke-the-1-5m-arr-mark-as...
People like you will do 10x the amount of work in the future. So we don't need about 90% of you. For this I think you should try to be one of the 10% that's left. You're on HN and you're really early in this AI image generation game.
I wonder about that. Sometimes when technology makes people 10x more productive society responds by increasing the demand for what they can do by a factor of ten. One example: I'm running an early-stage startup. If an explainer video for my product will cost me $20,000 I'm probably not going to commission one. If it costs $2,000 then maybe I will.
I would say add these AI tools to your toolbox and use them to get things done quicker.
Some excerpts from your website in the future: "We use AI to optimise our early-stage iterations" "AI is great for generating initial concepts. Here are some of ourfavourites, and some that didn't turn out so well!" "Did you know AI can reduce our turnaround for clients by up to 50%?" In other words: it'll help. It won't replace you.
I’m using AI to aid development of a game engine with a baked in model to replicate and help the user evolve the game world style, and rules, to their curiosity and tastes. Games will be even easier since familiar experiences are heavily constrained through painstaking play test. Game world generation parameters are finite. Even the art work we appreciate most is often constrained to a handful of style patterns; consider how flat web design was suddenly everywhere with only colors differing. Whole lot of the same goes into game asset production.
Gabe Newell called content creating AI an extinction level event for multimedia business. Of course politics as usual will be leveraged to create private monopoly of such technology unless open sourced.
Our best bet is such software is open source and thus aristocrats cannot lock it up behind artificial scarcity and copyright maximalism.