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Instagram to increase ad load as Meta fights revenue decline

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Re: Instagram to increase ad load as Meta fights revenue decline

#51

Post by TremendousJudge »

aNoob7000 wrote: post #44
ledauphin wrote: post #10

i check Instagram maybe a couple of times a year and it's almost exactly like watching your college friends' kids age from afar. Each time you see them, the sensation of how much they've grown is so overwhelming that you can hardly resist saying something along the lines of "I can't believe how big they've gotten!". except with Instagram it's, "this is so much less usable than the last time I tried it. Why does anybo…

Personally, I think the future is in messenger apps. Why login to Instagram or Facebook to see updates when you can have a family/friends group in Whatsapp/Telegram/Signal (pick your poison).

because I want to know what my friends from college are up to? being in a messenger app group represents a much closer social relationship

Re: Instagram to increase ad load as Meta fights revenue decline

#52

Post by tomjen3 »

Interesting. You don't have to be smart to see that this is going to make the situation even worse, with even fewer users.

So given that this is so obvious, why are they doing it? Are they really that desperate?

I know it's a public company, but shouldn't Mark Zuckerberg have enough pull to not run into these short term this-quarter issues?

Re: Instagram to increase ad load as Meta fights revenue decline

#53

Post by tomjen3 »

bedast wrote: post #11

Instagram is one of the last social media platforms I use. It's mostly about my dogs. I follow mostly greyhound people. My feed is about half greyhounds and half ads. Increasing ad load from that? I guess it's time to retire my Instagram account. This might be the thing that gets me to bite the bullet and actually check out Pixelfed.

Can I ask you, what are those ads you see? Are they mostly related to greyhounds?

Re: Instagram to increase ad load as Meta fights revenue decline

#54

Post by datadata »

It seems so obvious to us that this is a short term win at the expense of the long term. I wonder if data driven companies like this are locked into local minimums via tons of short term optimizations to boost metrics.

In optimization algorithms like stochastic gradient descent, some form of entropy (crucially temporarily decreasing fitness) or exploration (having parallel evaluations of the fitness function) is necessary to not get stuck. What mechanism incentivizes this in a large corporation, where every initiative must aim to improve the business and there is the capability to actually measure it all?

Re: Instagram to increase ad load as Meta fights revenue decline

#55

Post by saulpw »

cloutchaser wrote: post #24

Why does a company that still has majority founder votes, and founder CEO do something like this? Zuckerberg can't be this dumb, his bonuses don't depend on the share price, so why destroy your company like this? I just don't get it. If you think further than the next quarter this seems like a terrible long term choice. Can someone explain how a company like Meta arrives at a decision like this?

Sheryl Sandberg left recently.

Re: Instagram to increase ad load as Meta fights revenue decline

#56

Post by ClassicOrgin »

For me Instagram ads are nonrelevant and sort of deranged. Probably some of the worst that I regularly see.

For example, I just checked Instagram and got an ad for Amazon. In that ad they were trying to sell me a log splitter, a peanut butter squirrel feeder cage, 25lb sack of peanuts, and a aluminum garbage can you would find in a park. These things aren’t even remotely relevant to me.

Re: Instagram to increase ad load as Meta fights revenue decline

#57

Post by slothtrop »

TremendousJudge wrote: post #51
aNoob7000 wrote: post #44

Earlier quoted context omitted.

Personally, I think the future is in messenger apps. Why login to Instagram or Facebook to see updates when you can have a family/friends group in Whatsapp/Telegram/Signal (pick your poison).

because I want to know what my friends from college are up to? being in a messenger app group represents a much closer social relationship

So, voyeurism for curated updates. Personally I don't get it, and if old friends matter to me at all I'd message them to ask anyway.
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