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Instagram to increase ad load as Meta fights revenue decline
41–50 of 189 posts
Re: Instagram to increase ad load as Meta fights revenue decline
#42i check Instagram maybe a couple of times a year and it's almost exactly like watching your college friends' kids age from afar. Each time you see them, the sensation of how much they've grown is so overwhelming that you can hardly resist saying something along the lines of "I can't believe how big they've gotten!". except with Instagram it's, "this is so much less usable than the last time I tried it. Why does anybo…
Yeah it's legitimately shocking how bad it is at this point. My feed feels like I have more ads than content from people I follow. And of the people I follow, they really don't post much there these days anyway? Maybe that's also to do with younger people preferring the more ephemeral forms of social media after we all grew up had Facebook pull up embarrassing posts from when we were 13, but I see a lot of stories but not many posts on the main feed.
Re: Instagram to increase ad load as Meta fights revenue decline
#43I got off Facebook about 7 years ago and went to Instagram as it was much simpler.
I recently went back on Facebook and couldn’t believe how shit and bloated it is.
Like an erp or something.
Re: Instagram to increase ad load as Meta fights revenue decline
#44i check Instagram maybe a couple of times a year and it's almost exactly like watching your college friends' kids age from afar. Each time you see them, the sensation of how much they've grown is so overwhelming that you can hardly resist saying something along the lines of "I can't believe how big they've gotten!". except with Instagram it's, "this is so much less usable than the last time I tried it. Why does anybo…
Personally, I think the future is in messenger apps. Why login to Instagram or Facebook to see updates when you can have a family/friends group in Whatsapp/Telegram/Signal (pick your poison).
Re: Instagram to increase ad load as Meta fights revenue decline
#45I advertise pretty heavily on Instagram because, of all the platforms I advertise on, it's the most bang for the buck. I get more conversions from Instagram than anywhere else by almost a factor of 5.
This is going to kill engagement. I'd rather pay more for clicks than now be jammed into a crowded feed for hostile eyeballs.
Re: Instagram to increase ad load as Meta fights revenue decline
#46Wow, i wonder if Facebook realizes how complacent they've become through such a relatively short period of dominance. They need to rely on the army of data scientists and smart people still left there to help guide their decision making through data. Increasing ad load solves the short term problem of depressed conversion reporting thanks to privacy changes in the Industry. It DOES NOT solve the business problem of a…
They are relying on their data scientists and the data scientists are saying: "We did an A/B test and figured out that we can increase ad revenue by x if we increase amount of ads shown to users by y! We are geniuses!"
That's . . . a very good point and hadn't crossed my mind.
I do hope these large firms with such a wealth of smart people on the inside have robust debate on the nuances of what "success" looks like as you say. If someone pushed a formulaic approach of juicing metrics, you need a healthy ecosystem of pushback.
Re: Instagram to increase ad load as Meta fights revenue decline
#47Earlier quoted context omitted.
I have the absolute opposite take. Facebook/Instagram were good tools for staying in touch with friends and sharing photos with them. Then TikTok came on the scene, and it was much less about connecting with friends as it was seeing short form entertainment. I view TikTok as much closer to YouTube than I do Instagram. So FB tried to chase TikTok, and ended up (a) making it much harder to follow and connect with your…
I feel like the smart play here is de-politicizing Facebook. No more politicians, no more political groups, no more political ads. Bring it back to being about people and connections.
> I feel like the smart play here is de-politicizing Facebook. No more politicians, no more political groups, no more political ads. Bring it back to being about people and connections.
Unfortunately, it's not that simple. A lot of people "connect" online by raging about political obsessions. A "no politics" rule will make a lot of people angry, especially if it wasn't like that from the start so violates their expectations.
Re: Instagram to increase ad load as Meta fights revenue decline
#48Instagram is one of the last social media platforms I use. It's mostly about my dogs. I follow mostly greyhound people. My feed is about half greyhounds and half ads. Increasing ad load from that? I guess it's time to retire my Instagram account. This might be the thing that gets me to bite the bullet and actually check out Pixelfed.
I was curious to check this out but it looks like Pixelfed is locked and not accepting new registrations right now?
Re: Instagram to increase ad load as Meta fights revenue decline
#49I recently deleted my instagram account after noticing a steady drop in the frequency of new posts from friends. However I always used the browser version and I was never served a single ad.
Maybe this was because I was in some long lived experiment group (unlikely) or maybe because the mobile web app doesn’t have ads (also unlikely). I’m curious the reason.
Re: Instagram to increase ad load as Meta fights revenue decline
#50Wow, i wonder if Facebook realizes how complacent they've become through such a relatively short period of dominance. They need to rely on the army of data scientists and smart people still left there to help guide their decision making through data. Increasing ad load solves the short term problem of depressed conversion reporting thanks to privacy changes in the Industry. It DOES NOT solve the business problem of a…
> They need to rely on the army of data scientists and smart people still left there to help guide their decision making through data. Increasing ad load solves the short term problem of depressed conversion reporting thanks to privacy changes in the Industry. > It DOES NOT solve the business problem of a rising competitor in TikTok, a failing ads business model (for growth that wall street expects) given present pri…
That's a great point, thank you for the link.