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Instagram to increase ad load as Meta fights revenue decline

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Re: Instagram to increase ad load as Meta fights revenue decline

#31

Post by fullshark »

Traubenfuchs wrote: post #23

I am a bit sad about the decline of Instagram. For a few years, I could watch the daily life of all my friends and acquaintances. Lots of organic communication and mutual engagement happened. Now only businesspeople, narcissists and (wannabe) influencers are left. At this point I feel embarrassed to upload anything. Not that it matters, engagement from other people is at an all time low. Comments seem to be mostly bo…

I think this might just be the natural end state of all social networks once the user base ages. I can't imagine sharing like I used to in college and it has more to do with my mindset than any feature issues on my preferred social networks.

Re: Instagram to increase ad load as Meta fights revenue decline

#32

Post by laundermaf »

No joke, on Facebook I'm already seeing one ad for every 2 real posts. On Instagram it's about 1:3 on the home and 1:5 on the reels (but I suppose it depends on how fast you scroll).

It's already quite disgusting at this stage. Are they going to flip it to 2 ads every one post? How long before unskippable 30-second ads?

Re: Instagram to increase ad load as Meta fights revenue decline

#34

Post by Traubenfuchs »

cloutchaser wrote: post #24

Why does a company that still has majority founder votes, and founder CEO do something like this? Zuckerberg can't be this dumb, his bonuses don't depend on the share price, so why destroy your company like this? I just don't get it. If you think further than the next quarter this seems like a terrible long term choice. Can someone explain how a company like Meta arrives at a decision like this?

> Zuckerberg can't be this dumb

You are giving this person too much credit. His only other big thing besides getting lucky with Facebook itself is the metaverse, a soulless "Second Life 2 with VR and blockchain support".

> Can someone explain how a company like Meta arrives at a decision like this?

Maybe everyone just gave up, they know they have no way to fix Meta, so they are just gonna squeeze the lemon really, really tight one last time?

Re: Instagram to increase ad load as Meta fights revenue decline

#37

Post by tablespoon »

DisjointedHunt wrote: post #9

Wow, i wonder if Facebook realizes how complacent they've become through such a relatively short period of dominance. They need to rely on the army of data scientists and smart people still left there to help guide their decision making through data. Increasing ad load solves the short term problem of depressed conversion reporting thanks to privacy changes in the Industry. It DOES NOT solve the business problem of a…

> They need to rely on the army of data scientists and smart people still left there to help guide their decision making through data. Increasing ad load solves the short term problem of depressed conversion reporting thanks to privacy changes in the Industry.

> It DOES NOT solve the business problem of a rising competitor in TikTok, a failing ads business model (for growth that wall street expects) given present privacy challenges.

You've got it backwards. The "army of data scientists and smart people...guid[ing] their decision making through data" will tell them to make tactical, nonstrategic decisions like this, because they're about measurable stuff.

And that problem was clear long before the ascendance of data-worshiping computer nerds: https://en.wikipedia.org/wiki/McNamara_fallacy.

Re: Instagram to increase ad load as Meta fights revenue decline

#38

Post by random42_ »

323 wrote: post #15

75% of the normal Instagram feed (not the stories) is now account promotions and recommendations. It's impossible to browse it and look at what you followed anymore.

At least on Instagram for iOS, you have the option to tap the Instagram logo on the top left corner and choose "Following". It will only show posts from the accounts you follow and, at least for me, there are barely ads there.

Re: Instagram to increase ad load as Meta fights revenue decline

#39

Post by jcfrei »

The rise and fall of all social networks is inevitable. Like many things they follow this dynamic where they go out of fashion when too many use it. Currently everybody is moving to TikTok and there's lots of good content there. But that platform too will fade eventually and another one appear.

Re: Instagram to increase ad load as Meta fights revenue decline

#40

Post by dannyr »

caldarons wrote: post #35

Increasing ad load on instagram could result in a decrease of users because of worse usability of the platform. Are they choosing short term profitability over long-term user base stability/growth?

Yes they are chasing short-term gains. They don't want to get hammered in the next quarterly earnings.
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