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Instagram to increase ad load as Meta fights revenue decline

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11–20 of 189 posts

Re: Instagram to increase ad load as Meta fights revenue decline

#11
Instagram is one of the last social media platforms I use. It's mostly about my dogs. I follow mostly greyhound people. My feed is about half greyhounds and half ads.

Increasing ad load from that? I guess it's time to retire my Instagram account.

This might be the thing that gets me to bite the bullet and actually check out Pixelfed.

Re: Instagram to increase ad load as Meta fights revenue decline

#12

Wow, i wonder if Facebook realizes how complacent they've become through such a relatively short period of dominance. They need to rely on the army of data scientists and smart people still left there to help guide their decision making through data. Increasing ad load solves the short term problem of depressed conversion reporting thanks to privacy changes in the Industry. It DOES NOT solve the business problem of a…

I have the absolute opposite take. Facebook/Instagram were good tools for staying in touch with friends and sharing photos with them. Then TikTok came on the scene, and it was much less about connecting with friends as it was seeing short form entertainment. I view TikTok as much closer to YouTube than I do Instagram.

So FB tried to chase TikTok, and ended up (a) making it much harder to follow and connect with your actual friends, and (b) ended up with a shittier version of TikTok.

Re: Instagram to increase ad load as Meta fights revenue decline

#14

Wow, i wonder if Facebook realizes how complacent they've become through such a relatively short period of dominance. They need to rely on the army of data scientists and smart people still left there to help guide their decision making through data. Increasing ad load solves the short term problem of depressed conversion reporting thanks to privacy changes in the Industry. It DOES NOT solve the business problem of a…

I’d say 15 years is fairly amazing considering how fickle social media crowds were when FB showed up.

Re: Instagram to increase ad load as Meta fights revenue decline

#16

Wow, i wonder if Facebook realizes how complacent they've become through such a relatively short period of dominance. They need to rely on the army of data scientists and smart people still left there to help guide their decision making through data. Increasing ad load solves the short term problem of depressed conversion reporting thanks to privacy changes in the Industry. It DOES NOT solve the business problem of a…

I have the absolute opposite take. Facebook/Instagram were good tools for staying in touch with friends and sharing photos with them. Then TikTok came on the scene, and it was much less about connecting with friends as it was seeing short form entertainment. I view TikTok as much closer to YouTube than I do Instagram. So FB tried to chase TikTok, and ended up (a) making it much harder to follow and connect with your…

I feel like the smart play here is de-politicizing Facebook. No more politicians, no more political groups, no more political ads. Bring it back to being about people and connections.

Re: Instagram to increase ad load as Meta fights revenue decline

#17
post #3

This is great news. The faster Meta can decline and people can reclaim their time the better.

In reality it's being replaced by TikTok. End result is neither reclaiming time nor better politics ...

At least TikTok makes it easy to opt out of political programming. A couple of thumbs down presses whenever those show up in your feed does the trick.

Re: Instagram to increase ad load as Meta fights revenue decline

#18
Sometimes I am surprised and annoyed about how many ads are on IG, but then I remember the original user proposition was for people to create ads about themselves, so why am I surprised? Social media posts are always ads, and SOMETIMES you get to choose which ones you want to see.

Re: Instagram to increase ad load as Meta fights revenue decline

#20

Earlier quoted context omitted.

I have the absolute opposite take. Facebook/Instagram were good tools for staying in touch with friends and sharing photos with them. Then TikTok came on the scene, and it was much less about connecting with friends as it was seeing short form entertainment. I view TikTok as much closer to YouTube than I do Instagram. So FB tried to chase TikTok, and ended up (a) making it much harder to follow and connect with your…

I feel like the smart play here is de-politicizing Facebook. No more politicians, no more political groups, no more political ads. Bring it back to being about people and connections.

Far too late for that now, The place is a cesspit with no hope for decent discussion. The funny thing is they are redesigning groups to go in the opposite direction by copying Discord. True Insanity.
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