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Google “Pepper”: When a Brand Becomes More Popular Than the Meaning of the Word

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Re: Google “Pepper”: When a Brand Becomes More Popular Than the Meaning of the Word

#31

There's something fundamentally concerning with this response: "Things like this can change over time, brands can become stronger than the original meaning of a word even." The implication being that in that region, US, more people think of bras than condiments/fruit when they think of pepper. That Google is just reflecting the state of the world. That seems like bullshit to me. Made worse by the fact that enough peo…

I don't think it's "think more about" but "want to see that result for this query", those are slightly different things. Given that many people navigate the internet by typing the name of the site they want into Google, this doesn't even seem unlikely if "Pepper" is a popular online shop.

That said, in Russia Google shows some very shady looking "discount code" website called Pepper as the first result - which I'm pretty sure is not better known or more desired than the fruit.

Google does not in fact yield anything related to actual peppers before page 3 of the result, Yandex at least has the decency to spit out Wikipedia's disambiguation page for "Pepper" as one of the first results.

I think this is a problem with how services don't let you specify your intent very well, and try to "guess" everything for you.

You can think of this as a different shape of the problem of online translation tools: If a user enters an idiom to be translated into a translation app, are they interested in a literal translation (which e.g. a language learner might be), or a semantic translation (maybe even into an idiom in the target language)? You can make guesses about which one will be more popular, but you'll also definitely get it wrong much of the time if users can't specify their intent.

Re: Google “Pepper”: When a Brand Becomes More Popular Than the Meaning of the Word

#34

There's something fundamentally concerning with this response: "Things like this can change over time, brands can become stronger than the original meaning of a word even." The implication being that in that region, US, more people think of bras than condiments/fruit when they think of pepper. That Google is just reflecting the state of the world. That seems like bullshit to me. Made worse by the fact that enough peo…

People don’t just google every word they think of. They google what they want to know more about. Is it so unlikely that more people want to know about a clothing brand than a vegetable?

Re: Google “Pepper”: When a Brand Becomes More Popular Than the Meaning of the Word

#37
post #31

There's something fundamentally concerning with this response: "Things like this can change over time, brands can become stronger than the original meaning of a word even." The implication being that in that region, US, more people think of bras than condiments/fruit when they think of pepper. That Google is just reflecting the state of the world. That seems like bullshit to me. Made worse by the fact that enough peo…

I don't think it's "think more about" but "want to see that result for this query", those are slightly different things. Given that many people navigate the internet by typing the name of the site they want into Google, this doesn't even seem unlikely if "Pepper" is a popular online shop. That said, in Russia Google shows some very shady looking "discount code" website called Pepper as the first result - which I'm pr…

>> Google's search got gamed by Pepper SEO, the US is not suddenly more more interested in a underwear brand than the food.

> I don't think it's "think more about" but "want to see that result for this query", those are slightly different things.

That can be true, but I think it's the kind of explanation that has to be proven beyond a reasonable doubt to believed. Unless you can do that, I think the assumption when a brand overtakes the generic term should be it's due to a SEO gaming.

So Amazon may truly be a legitimately more popular search than the amazon (because it's an online store that's so popular it's arguably monopolistic), but Pepper (apparently a niche bra for "small-chested women") is almost certainly not legitimately more popular than pepper.

Re: Google “Pepper”: When a Brand Becomes More Popular Than the Meaning of the Word

#38
post #9
post #4

This must be regional, because it certainly doesn't show that for me in the UK, top two results are the wikipedia articles for the vegetable (capsicum) and black pepper.

It's not even just a region thing, it's a more individual history based customisation. Google quickly adapts based on things you search. For example I know if I google some keywords right now I'll likely get information about a detail in a computer game I play even without specifying. At other times when I'm more into other hobbies it would be more likely to show more general results.

> It's not even just a region thing, it's a more individual history based customisation.

Not in this case. There's absolutely nothing in my search history to say I'd be more interested in bras, but Pepper-the-bra-company is the first result when I search "pepper".

It's also the first result the Wayback Machine sees: https://web.archive.org/web/20220216050301/https://www.googl...

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