I think it's a bit ironic given the nature of the talk that the link on the video page to seomoz.org has rel="nofollow" while comments down below don't have. No link juice for those who provide content(talk) and all the link juice for commenters.
Rand Fishkin: Inbound Marketing for Startups
41–43 of 43 posts
Re: Rand Fishkin: Inbound Marketing for Startups
#42When asked about paid marketing. Starts around 74:30 "Holy crazy crap does retargeting work." "If you do great inbound, the first money you should spend should be on retargeting... people that were sort of interested but left" "...uses a company called has offers in Seattle - they've been very effective for us". "would not recommend raw display. It will perform poorly for you."
SEOMoz uses AdRoll (disclosure: i'm founder) for retargeting. It's been a pleasure working closely with the Moz team shaping their campaign... We help thousands of brands with retargeting and, yes, the results range from "holy crazy crap" to "hot diggity dangermouse." We offer an easy-to-use platform, great ROI, and powerful personalized advertising (eg, LiquidAds.) Like secret_target says, partnering with a retarget…
Great to hear I had that right, Thanks, aaron.
FYI: The AdRoll folks are indeed great. We've interviewed a handful of their customers as well as customers from many other retargeting platforms and have heard great things.
We see retargeting as a huge space with plenty of room for several players.
Re: Rand Fishkin: Inbound Marketing for Startups
#43Is this video worth watching? Why? This comments thread contains several comments from people who seem to have got something valuable from this video, but I have not been able to gather what that something is. There also seems to be a lot of SEO fluff here, which should be downvoted.
It's definitely worth watching, IMO, especially if you view SEO as "fluff". Rand does a great job of explaining how SEO and inbound marketing are attractive alternatives to interruption marketing. If you're annoyed by paid advertising and believe that what you build should benefit your users, then I think you'll get a lot out of it.
OK, I am convinced that I should take a look.
The "fluff" I was talking about is all the contentless puff comments that appeared, couched in un-HN-ish language: I guess they are a fan club from some SEO social network or another.