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USB kills off SuperSpeed branding

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Re: USB kills off SuperSpeed branding

#91
post #54

At this point USB might as well auction their branding rights like sports stadiums: - USB Coke Zero - USB House of Dragon streaming exclusively on HBO - USB Crypto.com Consumers, Devices, and cables could continue ignoring it all but at least the consortium could have a new revenue stream.

USB Yushityu 2007 Mimetic-Resolution-Cartridge-View-Motherboard-Easy-To-Install-Upgrade For Infernatron/InterLace TP Systems For Home, Office Or Mobile (sic)

Infinite Jest vibes

Re: USB kills off SuperSpeed branding

#92

At this point USB might as well auction their branding rights like sports stadiums: - USB Coke Zero - USB House of Dragon streaming exclusively on HBO - USB Crypto.com Consumers, Devices, and cables could continue ignoring it all but at least the consortium could have a new revenue stream.

Google did it: https://en.wikipedia.org/wiki/Android_KitKat https://en.wikipedia.org/wiki/Android_Oreo

That was a fairly repulsive move on Google's part. I still don't understand why they did that.

Re: USB kills off SuperSpeed branding

#93
post #85

At this point USB might as well auction their branding rights like sports stadiums: - USB Coke Zero - USB House of Dragon streaming exclusively on HBO - USB Crypto.com Consumers, Devices, and cables could continue ignoring it all but at least the consortium could have a new revenue stream.

This is a really stupid comment and you should probably delete it. What they've done here is pretty close to what I've been wanting. They're now advertising the port speed, which is all anyone cares about. They're not advertising meaningless version numbers anymore. The only improvement I could offer now is to advertise the speed specifically. What they are labeling as 40gb 20gb 10gb 5gb is in actuality More like 2x…

> They're not advertising meaningless version numbers anymore

USB IF is the only party responsible for making version numbers meaningless. They are _extremely_ useful for other hardware products - HDMI, DisplayPort, WiFi, etc.

There are scenarios where they would be useful. But USB IF decided to make them meaningless on purpose.

Everything about their history related to version numbers seems anti-consumer to me. Intentionally obfuscating capabilities and confusing consumers was a terrible idea.

Re: USB kills off SuperSpeed branding

#94

I think the IEEE got it right with their Ethernet standards: https://en.wikipedia.org/wiki/Ethernet_physical_layer#Naming... The newer USB transfer speeds are basically using the same sort of line code as the Ethernet standards anyway. So doing something similar with USB would result in... 1.5BASE-UT (USB 1.1) 12BASE-UT (USB 2.0 FS) 480BASE-UT (USB 2.0 HS) 5000BASE-UT (USB 3.0 / 3.1 Gen 1 / 3.2 Gen 1) 10GBASE-UT (USB…

It's lacking that special obfuscation and deception IF seems to be famous for. Other than that it seems great.

Re: USB kills off SuperSpeed branding

#95

I think the IEEE got it right with their Ethernet standards: https://en.wikipedia.org/wiki/Ethernet_physical_layer#Naming... The newer USB transfer speeds are basically using the same sort of line code as the Ethernet standards anyway. So doing something similar with USB would result in... 1.5BASE-UT (USB 1.1) 12BASE-UT (USB 2.0 FS) 480BASE-UT (USB 2.0 HS) 5000BASE-UT (USB 3.0 / 3.1 Gen 1 / 3.2 Gen 1) 10GBASE-UT (USB…

Yes 100%. I'd add something about wattage as well given it ubiquity in charging these days like: 20GBASE-100W-UT2

That reads like .ıllı.ıllı. product

Re: USB kills off SuperSpeed branding

#96
post #71

This part is so exciting: > it’ll now also have to list a charging speed like 60W or 240W. Ah, no more trying to do determine what dielectric the cable is using: they’ll label the cable with how fast the charge can propagate through the cable. A significant blow for consumer choice!

It's even worse. A 20W USB-PD charger might indeed put out 20W, but not at the voltage your device needs . It might put out 20W at one voltage, but only 10W at another. The whole thing is a goddamn mess, and it's a mess because the alliance is a cartel, not an actually useful technical standards group. They're a bunch of fat swine contributing little to nothing but extorting licensing fees from everyone.

For the last 5 or 10 years, USB has seemed like a standard designed to make you purchase more than what you need. Whether it's the capability of the cable or the number of cables (through trying to rectify disappointing purchases). I'm sick of everything they are.

Re: USB kills off SuperSpeed branding

#97

Earlier quoted context omitted.

Google did it: https://en.wikipedia.org/wiki/Android_KitKat https://en.wikipedia.org/wiki/Android_Oreo

That was a fairly repulsive move on Google's part. I still don't understand why they did that.

It just hit me that (of course) this was coordinated. I'm against many forms of advertising, but somehow I don't mind this. They needed a name for the letter and looked around. I can't imagine the brands having paid all that much to be the name of an Android version.

Re: USB kills off SuperSpeed branding

#98
post #37

Earlier quoted context omitted.

More like: First ring: Red: Hi-Speed Yellow: 5 Gbps Green: 20 Gbps Blue: 40 Gbps Black: charging only Second ring: Orange: 60 W Cyan: 240 W Black: data only Plus print the values on the rings in black font, for the colorblind.

I recall coming across the color guide for the various features, like blue for USB3, and red for… power delivery, maybe? But then one day I was on AliExpress or Alibaba or something and seeing that you could just buy cables from some manufacturer with whatever color you wanted. And I lost faith in the reliability of color id for cables.

> red for… power delivery, maybe?

I'd go with yellow, like how we draw lightning.

Re: USB kills off SuperSpeed branding

#99

Earlier quoted context omitted.

That was a fairly repulsive move on Google's part. I still don't understand why they did that.

It just hit me that (of course) this was coordinated. I'm against many forms of advertising, but somehow I don't mind this. They needed a name for the letter and looked around. I can't imagine the brands having paid all that much to be the name of an Android version.

IIRC, no money changed hands - it was just cross-promotion (like TV cross-over episodes).

I thought it was pretty harmless fun, YMMV.

Re: USB kills off SuperSpeed branding

#100

At this point USB might as well auction their branding rights like sports stadiums: - USB Coke Zero - USB House of Dragon streaming exclusively on HBO - USB Crypto.com Consumers, Devices, and cables could continue ignoring it all but at least the consortium could have a new revenue stream.

Google did it: https://en.wikipedia.org/wiki/Android_KitKat https://en.wikipedia.org/wiki/Android_Oreo

I'm waiting for Android Barbie. This really would say something about the inner workings.
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