Earlier quoted context omitted.
They went like the first two or three years without commercials. Hard to believe now.
Or, viewed another way: they played nothing but commercials (for albums, concerts, and merch)
Re: Are You Ready for the Internet? (1994) [video]
#201A wag once observed that the purpose of TV programming is to keep you in your chair for the ads. Product placement blurs this line. So commercial-free MTV was all "product" placement, all the time ?