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Magic Leap 2: The most immersive AR platform for enterprise

magicleap.com

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Re: Magic Leap 2: The most immersive AR platform for enterprise

#31

Post by MichaelZuo »

muglug wrote: post #11

I’ll never be able to get over the insanely fake promotional video for the original Magic Leap that demonstrated background occlusion, and not the ghostly overlayed image that the headset actually delivered. The project was presumably shrouded in such secrecy that the marketing folks had no idea what they were actually selling.

Especially since some decently big names were supporting them at the time, and for some time afterwards too. Their lack of discipline in messaging really damaged their technical credibility.

Re: Magic Leap 2: The most immersive AR platform for enterprise

#32

Post by Pulcinella »

dmix wrote: post #23
fallingmeat wrote: post #15

what are the killer apps for this? maybe someone more bullish can summarize who this customer is?

Their main value prop is any sophisticated work requiring extensive pre-planning in group settings or in a physical environment like surgeries, architecture, and work training. There’s tons of complex jobs like this in the military, healthcare, high end niche manufacturing, etc. There’s also the sales aspect where you help customers visualize products like a car demo to executives. The barrier seems to be customizati…

Honestly I don’t think B2B/B2Gov is all that much more of a viable path for AR than B2C is. It’s certainly not the magic key to success that I’ve seen some point to (usually as “ohh yeah the helmet/goggles/headset is ugly, nerdy, and anti-fashionable, but we will just sell to business and the military who will require their employees to use it.”) AR is really going to need a killer app to take off (or at least light the way and show other’s what is possible.) I hope when Apple announces their AR glasses they have some really, really good apps and demos to show off along with solid development tools; what I don’t want to see is Tim Cook showing off some MOBA game no one has ever heard of and ending with “…and we can’t wait to see what you do with it.”

Edit: For example, Daqri was one (but far from the only) AR companies that thought B2B was the way. They went out of business in 2019. https://techcrunch.com/2019/09/12/another-high-flying-heavil...

Re: Magic Leap 2: The most immersive AR platform for enterprise

#33

Post by germinalphrase »

bb88 wrote: post #25

In 2022, the tech I'm hoping takes off is the Tilt5.

I assume the main sell is that you, I and a few of our friends could sit at a table, play a digital table top game while still being able to see and engage visually with each other?

Re: Magic Leap 2: The most immersive AR platform for enterprise

#34

Post by jscheel »

dannyw wrote: post #28
jscheel wrote: post #20

I made a snarky (maybe somewhat undeserved) tweet comparing Magic Leap to Theranos last year that pissed off Rony Abovitz. He pointed out that they were shipping their enterprise product. I still think the promise was wildly oversold, but at least they are making something.

Holmes has been convicted for fraud, Abovitz hasn't and probably won't be.

Absolutely, hence me saying "undeserved". Here's the exchange, hopefully you can see where I clarified that I wasn't accusing him of fraud: https://twitter.com/jscheel/status/1393781004188389379

Re: Magic Leap 2: The most immersive AR platform for enterprise

#35

Post by 6stringmerc »

jscheel wrote: post #34
dannyw wrote: post #28

Earlier quoted context omitted.

Holmes has been convicted for fraud, Abovitz hasn't and probably won't be.

Absolutely, hence me saying "undeserved". Here's the exchange, hopefully you can see where I clarified that I wasn't accusing him of fraud: https://twitter.com/jscheel/status/1393781004188389379

Magic Leap was a lot closer to the flying car that only had the one prototype but seemingly kept raising tons of cash…

Re: Magic Leap 2: The most immersive AR platform for enterprise

#36

Post by jelling »

dmix wrote: post #23
fallingmeat wrote: post #15

what are the killer apps for this? maybe someone more bullish can summarize who this customer is?

Their main value prop is any sophisticated work requiring extensive pre-planning in group settings or in a physical environment like surgeries, architecture, and work training. There’s tons of complex jobs like this in the military, healthcare, high end niche manufacturing, etc. There’s also the sales aspect where you help customers visualize products like a car demo to executives. The barrier seems to be customizati…

I managed a team building for Google Glass. These high complexity labor use cases were the promise then as now. But the quiet part is that it’s to de-skill these positions as much as possible. Problem is that in the meanwhile they want highly skilled people to put up with basically nanny-ware strapped to their face.

Re: Magic Leap 2: The most immersive AR platform for enterprise

#37

Post by RajT88 »

mey wrote: post #17
IHLayman wrote: post #8

You are looking for the price like I was, and many pages are trying to snare you onto “speak to a specialist” links. Let me spare you the trouble, as you are looking for this page: https://www.insight.com/en_US/shop/partner/magic-leap/store.... If you’d rather not click (and I totally understand) let me tell you that the Leap 2 costs between $3200 for the base model and up to $5000 for the enterprise model, which giv…

Puts the price point in direct competition with Hololens.

If both companies are successful (a big "If"), this means in some years, we'll be hitting another sci-fi milestone for what the future looks like. Thousands of dollars today, but in ~10 years, smartphone prices and hopefully smartphone battery life.

It took a bit longer than we'd have liked, but like... Our present is starting to look like the future imagined back when I was a kid. It's very exciting.

With a lot less Yakuza.

Re: Magic Leap 2: The most immersive AR platform for enterprise

#38

Post by dmix »

wyager wrote: post #30
dmix wrote: post #19

Earlier quoted context omitted.

Meh this could turn out to be a success story. The original founder had more experience in medical and enterprise sales. He wasn’t a B2C type of CEO and probably was surrounded by yes men and the adoring media who fed into his ego. They obviously over played their hand and they were given tons of hype and probably felt the pressure. Not an excuse obviously. But we shouldn’t shame people for shooting for the moon and…

> But we shouldn’t shame people for shooting for the moon and landing on earth. We should shame them for lying in their marketing materials.

Which is what I conceded in the sentence before the one you quoted.

Re: Magic Leap 2: The most immersive AR platform for enterprise

#39

Post by ericd »

muglug wrote: post #27
dmix wrote: post #19

Earlier quoted context omitted.

Meh this could turn out to be a success story. The original founder had more experience in medical and enterprise sales. He wasn’t a B2C type of CEO and probably was surrounded by yes men and the adoring media who fed into his ego. They obviously over played their hand and they were given tons of hype and probably felt the pressure. Not an excuse obviously. But we shouldn’t shame people for shooting for the moon and…

> But we shouldn’t shame people for shooting for the moon and landing on earth Sure, but in this case they were telling the public that they'd reach the moon soon, even though they were just building a new sort of plane.

From what I've heard, their original device was pretty incredible, but large, and they weren't able to keep all the same benefits in the portable version. But that original version is what got everyone so incredibly pumped up.

Re: Magic Leap 2: The most immersive AR platform for enterprise

#40

Post by happyopossum »

RajT88 wrote: post #37
mey wrote: post #17

Earlier quoted context omitted.

Puts the price point in direct competition with Hololens.

If both companies are successful (a big "If"), this means in some years, we'll be hitting another sci-fi milestone for what the future looks like. Thousands of dollars today, but in ~10 years, smartphone prices and hopefully smartphone battery life. It took a bit longer than we'd have liked, but like... Our present is starting to look like the future imagined back when I was a kid . It's very exciting. With a lot les…

> With a lot less Yakuza.

Hey, we’re talking about the future - there’s still time.

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