I have it on good authority that this link is direct to a cached page from their old site, with the new one being rolled out as we speak. Hence the broken links.
Magic Leap 2: The most immersive AR platform for enterprise
21–30 of 147 posts
Re: Magic Leap 2: The most immersive AR platform for enterprise
#22what are the killer apps for this? maybe someone more bullish can summarize who this customer is?
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Re: Magic Leap 2: The most immersive AR platform for enterprise
#23what are the killer apps for this? maybe someone more bullish can summarize who this customer is?
Their main value prop is any sophisticated work requiring extensive pre-planning in group settings or in a physical environment like surgeries, architecture, and work training.
There’s tons of complex jobs like this in the military, healthcare, high end niche manufacturing, etc.
There’s also the sales aspect where you help customers visualize products like a car demo to executives.
The barrier seems to be customization and staffing the implementation. You could generalize some things like certain specialized surgeries and create platforms across other fields. But most might require a mix of 3d, coders, and designers/art directors.
So we could see the equivalent of video production studios or web design shops for AR. Then these same shops will find patterns and develop products to generalize them.
Re: Magic Leap 2: The most immersive AR platform for enterprise
#24https://www.insight.com/en_US/shop/partner/magic-leap/store.... How does the specs of the enterprise edition compare to something like the PSVR2 or Project Cambria specs? I'm kind of new to VR. I found a real life demo of this item, I don't know why it's so hard to find actual footage of it at this point of the company's lifecycle. https://www.youtube.com/watch?v=v1-miutMA60
Those are different things (think apples and oranges). Closest thing is https://www.microsoft.com/en-us/hololens/buy. And neither Magic Leap nor Hololens are VR.
Re: Magic Leap 2: The most immersive AR platform for enterprise
#25In 2022, the tech I'm hoping takes off is the Tilt5.
Re: Magic Leap 2: The most immersive AR platform for enterprise
#26what are the killer apps for this? maybe someone more bullish can summarize who this customer is?
The Lawnmower Man (1992)
Re: Magic Leap 2: The most immersive AR platform for enterprise
#27Earlier quoted context omitted.
what a fall from grace from "flying whales!" to "here's google glass for the enterprise"...
Meh this could turn out to be a success story. The original founder had more experience in medical and enterprise sales. He wasn’t a B2C type of CEO and probably was surrounded by yes men and the adoring media who fed into his ego. They obviously over played their hand and they were given tons of hype and probably felt the pressure. Not an excuse obviously. But we shouldn’t shame people for shooting for the moon and…
> But we shouldn’t shame people for shooting for the moon and landing on earth
Sure, but in this case they were telling the public that they'd reach the moon soon, even though they were just building a new sort of plane.
Re: Magic Leap 2: The most immersive AR platform for enterprise
#28I made a snarky (maybe somewhat undeserved) tweet comparing Magic Leap to Theranos last year that pissed off Rony Abovitz. He pointed out that they were shipping their enterprise product. I still think the promise was wildly oversold, but at least they are making something.
Holmes has been convicted for fraud, Abovitz hasn't and probably won't be.
Re: Magic Leap 2: The most immersive AR platform for enterprise
#29Earlier quoted context omitted.
what a fall from grace from "flying whales!" to "here's google glass for the enterprise"...
Meh this could turn out to be a success story. The original founder had more experience in medical and enterprise sales. He wasn’t a B2C type of CEO and probably was surrounded by yes men and the adoring media who fed into his ego. They obviously over played their hand and they were given tons of hype and probably felt the pressure. Not an excuse obviously. But we shouldn’t shame people for shooting for the moon and…
> But we shouldn’t shame people for shooting for the moon and landing on earth.
Maybe not, but we should shame them for promising the sun and delivering a rock. It's like if Xerox made a fake ad showing a machine that can clone sheep with a button push, but ended up only delivering a new copier with slightly better performance. It's the kind of outright lie that should be unacceptable from any company.
Re: Magic Leap 2: The most immersive AR platform for enterprise
#30Earlier quoted context omitted.
what a fall from grace from "flying whales!" to "here's google glass for the enterprise"...
Meh this could turn out to be a success story. The original founder had more experience in medical and enterprise sales. He wasn’t a B2C type of CEO and probably was surrounded by yes men and the adoring media who fed into his ego. They obviously over played their hand and they were given tons of hype and probably felt the pressure. Not an excuse obviously. But we shouldn’t shame people for shooting for the moon and…
> But we shouldn’t shame people for shooting for the moon and landing on earth.
We should shame them for lying in their marketing materials.