Earlier quoted context omitted.
> that's a real thing advertisers DO want I think GP is talking about a more specific thing, and it's one I experience all the time too: that I'll visit a website briefly one time, by accident, or to satisfy some curiosity, or look up the specifications on something I already own, or to get a link to send to a friend, or whatever other non-purchase reason, and then get shown ads for their thing over and over and over…
Exactly what I’m saying. I clicked or expanded something out of momentary curiosity. Maybe the ad was provocative or mysterious and I wanted to see what the deal was. Step two, I get retargeted. That’s fine and expected. Step three, I get retargeted. Again. And again…and again. What I don’t understand is how Meta/Instagram can’t figure out at least a little bit sooner that I was clearly just satisfying my curiosity a…
It is annoying, but it's not illogical.
If you have looked at something once, say there's a 99% chance that you have no further interest in it. But the 1% chance that you are potentially going to buy it after being shown the ad again is still much better odds than showing it to a random person, or a random person who is somehow correlated to the target market.
Even after seeing the ad 50 more times and ignoring it, you are probably still a statistically better lead than someone who has never interacted with the ad. They're not making a strong assumption about you, even though it seems that way. They're making a very weak assumption based on the small number of people who clicked once, hesitated, saw the ad 49 times more, carried on hesitating, and now are finally ready to buy.