Earlier quoted context omitted.
Meta/Microsoft/Amazon all did not want to plow the billions of dollars and years it takes to develop hardware that can compete with iPhone and Android. They bet that they did not need to, but unfortunately for Meta, looks like they should have.
They all DID plow billions of dollars into phone efforts, but they just couldn't muscle their way into a competitive position They could all definitely manufacture Android devices and hold some Android sub-market share, but that business isn't interesting to them. They wanted to control a platform, and when it was clear that wasn't going to happen (after spending many billions), they gave up.
But Microsoft and Google and Meta were not interested in “in person support” or business that does not scale, and part of the price they pay for that is to be gimped by Apple at a moments notice and watch your market cap dive.