Our startup spends a little bit on Facebook Ads (across FB, Instagram, etc). It's very clear over the past few months that there's trouble in the ads engine. Attribution is a mess, ad efficiency fluctuates randomly, the UI and API are flaky. I don't know whether this is a result of the ios privacy changes, the broader economy affecting ad spend, or internal issues... Maybe a mix. But it's clear that Meta's main reven…
They've gotten so damn greedy. On the mobile app literally over half my feed is ads.
Their fundamental advantage was network effect, I guess that is dead now that like 1/5 posts I see is from a friend.