Many people are ignoring some interesting aspects of Mr. Beasts business and instead are focusing on the content which is mostly attention grabbing, silly, ridiculous game show premises. The content isn't for me or likely many HNers but I see similarities with startups and his business model. From watching a couple of interviews, things I've picked up - when his youtube videos were grossing $20-30k a month he started…
MrBeast was just on Flagrant with Andrew Schulz for 4 hours, a day or so ago: https://www.youtube.com/watch?v=WGrk7Mzm4uo
This was also an interesting and fun interview which I expected to skip over fairly quickly but ended up listening to in the entirety. Some discussion over how you would lose something like 3% of viewers if somebody sneezed, went to the toilet, and so on.. Other things to avoid, like any signalling that the video is winding down will lose you a huge chunk of viewers instantly.