Ah, the 'ol sunk cost fallacy of infrastructure. We are already investing in supporting K8s, so let's throw the databases in there too. Couldn't possibly be that much work. Sure, a decade-old dedicated team at a billion-dollar multinational corporation has honed a solution designed to support hundreds of thousands of customers with high availability, and we could pay a little bit extra money to spin up a new database…
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Hobbies are not the same as bottom line business.
As with everything, managing state at scale is _very_ hard. Then you have to worry about backing it up.