This sort of knee-jerk reaction to a paper is exactly why companies at large prefer to treat their R&D as 'strictly confidential'. Can you imagine how much we could advance if the whole of Industry contributed and published their 'non-secret sauce' research in the same way academia currently does.
How much faster would scientists produce findings if they only needed to follow laws and didn't need the IRB unless they were looking at experiments that might need legal exceptions. There is a reason we slow down scientists, now the question is how do we handle people doing similar but under a different name and funding model.