Now be completely honest: - If you haven't read the article, would you think this site great? My point is: no one knows what is a great e-commerce website. Is one that sells a lot? Amazon does it. Is not one that sells a lot, but that is very easy to use?
I am infuriated when shopping for clothes, computer parts, etc. because the items are rarely categorized and when they are, it isn't comprehensive so searches tend to miss out on the obvious so I end up browsing a site's entire catalog.
And, they do sell a lot. They're the industry standard. The only problem I've had is that they won't ship to individuals in Canada so I had to think up a fake company name.