This part at the end of the article is probably the real true nugget in here: > But implicit in that risk, Mr. Nayyar points out, is a lot of downside. Many executives thought, “but didn’t say out loud, that if demand disappeared or changed course – sometimes even slightly changed course – those people we brought on, it might not make sense to have them around any more. … You’re just a number on the page; whatever ha…
Imo the issue usually is that interesting and value bringing work are usually not in alignment at these companies.
most companies i’ve worked at, no one wanted to work on ads and found them boring even though they brought in all the revenue.
everyone wanted to work on the experimental or shiny new thing which may not have demonstrated value yet.
but not sure if it’s worth working on the boring thing just for job safety