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On Adobe acquiring Figma

build.typogram.co

11–20 of 83 posts

Re: On Adobe acquiring Figma

#11
> Who is David Wadhwani, the person Figma is going to report to? (...) A little further research shows he joined Adobe in June 2021, just over a year ago. His last position prior was Venture Partner at venture capital firm Greylock. (...) Greylock invested in Figma in Series A, B, C, D, and E! Figma Series A’s price was $0.2 per share; it 200x’ed at the acquisition deal.

Even if he didn't personally invest in Figma, this doesn't look good at all.

Re: On Adobe acquiring Figma

#12
post #8
post #7

I think some separation time from his project will help him understand that the market did not agree with him.

I thought the market did agree with him. Adobe's stock went down because the market, like the author, thought they paid too much, right?

His beef is that his project was viable competition. The design market and the purchase price made it clear that was not true.

I don't think they paid too much. It will give Adobe 10 more years of subscriptions without effort. Without Figma, they would be reduced to metrics software (in 10 years).

Re: On Adobe acquiring Figma

#13

Regarding the justifications for Figma's price: > most startups cut their valuation by a lot in 2022 Most startups are not used by every single other startup, whereas I would be very surprised if any startup doesn't use Figma for UI design. I've never used Canva and never heard a company using it. The only time I heard of Canva is to create a nice looking CV. Comparing outliers to the average/most isn't very helpful.…

If every startup uses something, it's not a positive thing as then they are near peak revenue. Their revenue is $400m, and 50x multiplier in late stage is exceptional.

For canva and other small companies, I would give higher valuation to revenue multiplier.

Re: On Adobe acquiring Figma

#14

Adobe is not looking to replace XD. They are looking to kill Figma.

In an email from Adobe, they said "While we have been reducing our investment in XD, we will continue to support it." which means Figma has won. XD will be killed once people have switched to Figma. They didn't pay $20 billion to kill an app that's used by more people than XD.

Re: On Adobe acquiring Figma

#15

Regarding the justifications for Figma's price: > most startups cut their valuation by a lot in 2022 Most startups are not used by every single other startup, whereas I would be very surprised if any startup doesn't use Figma for UI design. I've never used Canva and never heard a company using it. The only time I heard of Canva is to create a nice looking CV. Comparing outliers to the average/most isn't very helpful.…

Yeah it's hard to not say yes to 20Bi. Take the money and do whatever you like.

Re: On Adobe acquiring Figma

#16

Adobe is not looking to replace XD. They are looking to kill Figma.

Kill Figma as a competitor company, not as a product. Same reason Facebook Messenger still exists even though Meta similarly bought Whatsapp defensively.

Re: On Adobe acquiring Figma

#17
post #8
post #7

I think some separation time from his project will help him understand that the market did not agree with him.

I thought the market did agree with him. Adobe's stock went down because the market, like the author, thought they paid too much, right?

It’s not really possible to say precisely why the stock went down beyond “a certain % of shareholders now believe that the price today is better than it will be whenever they originally intended to sell it.”

Re: On Adobe acquiring Figma

#18

Regarding the justifications for Figma's price: > most startups cut their valuation by a lot in 2022 Most startups are not used by every single other startup, whereas I would be very surprised if any startup doesn't use Figma for UI design. I've never used Canva and never heard a company using it. The only time I heard of Canva is to create a nice looking CV. Comparing outliers to the average/most isn't very helpful.…

If every startup uses something, it's not a positive thing as then they are near peak revenue. Their revenue is $400m, and 50x multiplier in late stage is exceptional. For canva and other small companies, I would give higher valuation to revenue multiplier.

If every startup uses something today, it often means that it's just starting to be noticed by large enterprises, and in five years will have spread there too.

There's probably a big untapped market for Figma in boring enterprise software and internal design needs for marketing, etc.

I'd bet that Microsoft was bidding for Figma too. In that light, Adobe's $20B price is a sign of strength because they were able to afford to outbid Microsoft for an extremely strategic acquisition. Adobe isn't taking enormous amounts of expensive new debt to fund this. The stock market's opinion of the deal doesn't affect Adobe's finances directly.

Re: On Adobe acquiring Figma

#19

Regarding the justifications for Figma's price: > most startups cut their valuation by a lot in 2022 Most startups are not used by every single other startup, whereas I would be very surprised if any startup doesn't use Figma for UI design. I've never used Canva and never heard a company using it. The only time I heard of Canva is to create a nice looking CV. Comparing outliers to the average/most isn't very helpful.…

Canva is huge among casual users, eg. school-age children.

Re: On Adobe acquiring Figma

#20
post #12
post #8

Earlier quoted context omitted.

I thought the market did agree with him. Adobe's stock went down because the market, like the author, thought they paid too much, right?

His beef is that his project was viable competition. The design market and the purchase price made it clear that was not true. I don't think they paid too much. It will give Adobe 10 more years of subscriptions without effort. Without Figma, they would be reduced to metrics software (in 10 years).

Another way of pricing the company is price per customer. Figma sold for $400,000 per paying customer. That seems like a lot to me.
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