Not just load time, but "time to read content" has exploded. Once the webapp has downloaded and it can start doing REST like requests for the actual content, it also needs to start loading pop-ups and the "continue reading"-button, that can hide the content after it is loaded. So once all that is done, the user needs to click away cookie consent banner, newsletter sign-up and the continue reading button. And only now…
You forgot the paywall that you will see at this point.
Maybe there is also a customer service bot saying: ”Hey! Ask me about our special offer on 12 month subscription!”