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Getty Images bans AI-generated content over fears of copyright claims

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Re: Getty Images bans AI-generated content over fears of copyright claims

#2
> The creators of AI image generators say the technology is legal...

Which means nothing really, they always make this claim, whether it's correct or not. There's too strong an ethos of an "ask for forgiveness, not permission" in the tech world.

Re: Getty Images bans AI-generated content over fears of copyright claims

#3

> The creators of AI image generators say the technology is legal... Which means nothing really, they always make this claim, whether it's correct or not. There's too strong an ethos of an "ask for forgiveness, not permission" in the tech world.

>There's too strong an ethos of an "ask for forgiveness, not permission"

What's the alternative though? Waiting for permission could take decades while your competitors are eating your lunch.

Re: Getty Images bans AI-generated content over fears of copyright claims

#4

> The creators of AI image generators say the technology is legal... Which means nothing really, they always make this claim, whether it's correct or not. There's too strong an ethos of an "ask for forgiveness, not permission" in the tech world.

>There's too strong an ethos of an "ask for forgiveness, not permission" What's the alternative though? Waiting for permission could take decades while your competitors are eating your lunch.

The only winning move is not to play

Re: Getty Images bans AI-generated content over fears of copyright claims

#6
Email this morning:

AI Generated Content

Effective immediately, Getty Images will cease to accept all submissions created using AI generative models (e.g., Stable Diffusion, Dall‑E 2, MidJourney, etc.) and prior submissions utilizing such models will be removed.

There are open questions with respect to the copyright of outputs from these models and there are unaddressed rights issues with respect to the underlying imagery and metadata used to train these models.

These changes do not prevent the submission of 3D renders and do not impact the use of digital editing tools (e.g., Photoshop, Illustrator, etc.) with respect to modifying and creating imagery.

Best wishes,

Getty Images | iStock

Re: Getty Images bans AI-generated content over fears of copyright claims

#7
post #5

Seems like a statement of intent without any details. How do they define 'AI-generated'? And do they plan to automatically detect it, and how?

This is a legal distinction, not a technical filter. They are telling their users that it breaks their terms of service to upload "AI-generated" images. So if you upload an image and it turns out, through a legal challenge, that Getty learns it was made by AI (whatever that means) - they can just walk away.

Re: Getty Images bans AI-generated content over fears of copyright claims

#8
This is purely a PR move. They don't ban AI content because of fears of legal challenges, but because they see their entire business model fall to pieces. Why would anyone license images from them when they instead can generate any image for free? They only ban AI images in order to make PR with "fears of legal challenges" in the hope that the message that AI generated content could be a legal risk will stick in the heads of people.

Re: Getty Images bans AI-generated content over fears of copyright claims

#9
And thus the AI auto filtering arm race has begun.

New filters will appear to detect AI-generated images, then new models will be trained to bypass the filter, then upgraded filters will detect the images made by the new model, etc...

In the end tough it's likely that we won't be able to distinguish between a real image and an AI-generated image, it's only a question of time.

Re: Getty Images bans AI-generated content over fears of copyright claims

#10
Haha, Getty images should be planning a big pivot strategy, not worrying about AI content. I predict that within 5 years we will have this all refined to the point where we can generate almost any image we want, to our liking.

If you're shopping for a stock photo, you only have what's available. I've looked for things before, and sometimes you have lots of options which just aren't quite what you want. So you take "good enough". AI can already generate "good enough" with some prompt and parameter practice.

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