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Why do all these 20-somethings have closed captions turned on?

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Re: Why do all these 20-somethings have closed captions turned on?

#81

Tangentially: Youtube really likes to turn CC on randomly on its own, even when it's explicitly disabled. Both in the mobile app and the website.

This, it’s a minor frustration but everything seems to be going cc by default, which would bump the usage numbers. I wonder if it’s because there’s a measurable engagement increase rather than just user preference? As someone who doesn’t want them I have to keep actively turning them off everywhere

Re: Why do all these 20-somethings have closed captions turned on?

#82

Tangentially: Youtube really likes to turn CC on randomly on its own, even when it's explicitly disabled. Both in the mobile app and the website.

I was looking for this comment. In the last couple of months every 3rd or so video seems to have CC switched on for no reason.

Re: Why do all these 20-somethings have closed captions turned on?

#83

The fact that there's a claimed generational gap here speaks more to the values of the generations re: passive vs active entertainment. I could also ask: "Why do all these 60-Somethings have the TV on as background noise while doing other tasks?" To me it seems closed-caption usage is correlated with actually paying attention to television consumption. People who have their TV on at all hours, as background entertain…

> [CC] complements the audio & visual nicely. I don't have any evidence for this but I'd wager that plot synthesis and comprehension of television shows is greatly improved by CC

As you say, you don't have any evidence for this, so I'll just add that my subjective impression is the absolute opposite. I find it impossible to concentrate on what is happening visually on screen in a film when closed captions are on.

I associate CC with the one place I ever see them - at the laundromat, where they are always on because you can't hear the TV clearly above the background noise. Hard to think of a setting where "background entertainment" is a better descriptor.

Re: Why do all these 20-somethings have closed captions turned on?

#84
My Mom and Dad are avid TV watchers, and now my octogenarian father does have significant hearing loss. We've been using subtitles for decades, probably since the 90s when I started to play with the settings on our newly-purchased TV sets. We enjoy it, especially because we watch a lot of British TV, and although we are quite accustomed to many varied accents from around the Empire, subtitling definitely helps with the interesting turns of phrase, the barely-intelligible asides, and comprehension in general.

I also love watching Spanish subtitles to learn the language better. However, I do tend to disable them on YouTube, because they distract and detract from the viewing experience when they are completely unnecessary.

Re: Why do all these 20-somethings have closed captions turned on?

#85
post #78

I recently graduated to the next step beyond closed captions: I've started enabling audio descriptions for TV shows too. It's SO interesting. They are generally really well put together. And they often highlight things that I would have missed - mentioning the name of a character who joins a scene who I don't instantly recognize, for example. Even more fun: audio descriptions of the title sequences for a TV show. Thr…

I've never heard of this. Is it something offered by all the big streaming services?

Re: Why do all these 20-somethings have closed captions turned on?

#86
post #41
post #37

Closed Captions are more available now through settings, great audio text models, exposure of people to foreign language films and shows, etc. The 20-somethings are exposed to it more and adopt to using them. Youtube's closed captions are both a noticeable button and a "c" keyboard shortcut.

TikTok even has caption on by default!

You know what, I never even noticed that!

It does.

I guess I figured that as the TikTok aesthetic and never even really thought more than that.

Re: Why do all these 20-somethings have closed captions turned on?

#87
35 now, but I’ve been using CC for as long as I can remember. Maybe since I was 7 or 8 years old.

For me it was always that I could never really make out the dialogue much of the time, and with live tv there was no rewinding so CC gave me a second chance if I missed something.

Re: Why do all these 20-somethings have closed captions turned on?

#88
post #73

The article mentions but doesn't get into the "audio description" option too. If you haven't ever tried this, it takes a little getting used to, but once you do, it makes multitasking much easier. I strongly recommend giving it a try. During the gaps in speech, a narrator comes on and describes the most important things happening on the screen. I had a gig for awhile actually writing the descriptions for this content…

I watched Super 8, on I think Amazon, when it came out. I thought it was about the weirdest movie I'd ever seen, a narrated in real time action movie.

Come to find out, for whatever reason, it had audio description turned on by default.

As someone who can see and hear fine, I found it rather odd(before learning what it was). But for a vision impaired person, such a thing must be a game changer.

Re: Why do all these 20-somethings have closed captions turned on?

#89
post #8

From the article: Because it's harder for them to concentrate. Plays to some stereotypes at least.

This article feels like the next generation of "Millennials are ruining...." much like "Gen Y is ruining..." etc. articles that came before those.

Millennials are Gen Y. Gen Z are the ones just now becoming adults. I think you meant Gen X. And yes, Boomers just love to complain about every subsequent generation. I, for one, will not miss them when they're gone.

Re: Why do all these 20-somethings have closed captions turned on?

#90
post #31

Two reasons from my perspective, other than my ears are getting older: 1. The sound mix has a huge dynamic range now, and lots of action scenes are mixed in with quiet conversation. Set the volume down, and you miss the dialogue. Set the volume up, and you wake up the neighbors. 2. Dialects and accents seem to be more prevalent in content, and CC helps to cut down the cognitive load of “translation” while being enter…

> 1. The sound mix has a huge dynamic range now, and lots of action scenes are mixed in with quiet conversation. Set the volume down, and you miss the dialogue. Set the volume up, and you wake up the neighbors. I was once told, by a salesperson in a TV store that this was essentially "by design" and that the solution they're taught to present is to "buy a soundbar". From his understanding, in the quest to get thinner…

The smaller speakers in a TV naturally compress the dynamic range because they can't get loud, and especially can't get loud in the lower frequencies that travel more easily through walls. Getting good speakers actually makes the dynamic range problem worse since the loud parts get even louder and travel through walls even easier.

Soundbars have really good margins though, so it's unsurprising that that's the solution they sell!

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