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YouTube ads appear to be ramping up, with as many as 10 unskippable ads

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Re: YouTube ads appear to be ramping up, with as many as 10 unskippable ads

#91
post #59

Earlier quoted context omitted.

> But there's always the paid option. I am sure ads will come to paid option too soon so enjoy while it lasts with truly ad free paid option.

You’re “sure”? I mean it’s kinda the whole point of the product, and from what has been said in trade articles the revenue from premium is much higher than the ad revenue it’s replacing. People of course do stupid things, but the information I saw made it sound like there’s no question, premium is better for Youtube

Netflix charges. For a long time they said no to ads. For a long time they said they won’t do ads. Then the profits started tipping down. Wall Street frowned.

Now ads are coming to Netflix, which you will still pay for.

What do you think Google will do, when they do freely abandon services, jack up GCP prices, and set 10 ads on the unpaid tier?

Re: YouTube ads appear to be ramping up, with as many as 10 unskippable ads

#92

Earlier quoted context omitted.

And at 12$ a month I still have to watch through all these 1min long sponsored segments. YouTube without sponsorblock became unusable. For iOS I recommend uYouPlus: https://github.com/qnblackcat/uYouPlus

These sponsorships really only took off in the past 5 years as adblock soared in popularity. There may be a causal factor there.

Given how few people use adblock, I seriously doubt that it was what drove people to start putting ads in the video proper.

Re: YouTube ads appear to be ramping up, with as many as 10 unskippable ads

#93
post #76
post #40

Earlier quoted context omitted.

You're ok knowing YT content creators can't monetize their content when you watch it?

Many YT content creators are not allowed to monetize through youtube because of content policies in place. Many more are not allowed because they can't produce the minimum traffic required in the timespan given or level of followers which force clickbait content. I'm okay removing ads because the quality of video would increase and the type of video would change

If you think about it, people that can't monetize their videos, put much less effort into making good videos. By not paying for content you're actually doing the opposite of encouraging for good quality.

Re: YouTube ads appear to be ramping up, with as many as 10 unskippable ads

#94
post #74

Earlier quoted context omitted.

I also don't understand this discussion that they want to show ads just for the sake of it. No, all they care about is money from the ad and if they could earn more by not showing it, then there is no reason not to take it.

The argument you hear, is this is how CableTV started. Pay for Ad-free TV. Then they started a few ads, then they added lots of ads to to the subscription you were paying for... but people could not give it up. It's not altogether unreasonable to make the comparison.

Exactly how it will go down. People who pay to not see ads are the most desirable ad demographic of all.

Re: YouTube ads appear to be ramping up, with as many as 10 unskippable ads

#95
post #75
post #68

Earlier quoted context omitted.

Twitch did this a few years ago. Amazon Prime used to give you ad-free viewing, but they ended that. I believe the reason was so they could grow their ad business. Likewise, If too many people buy Premium, they won't be able to sell as many ad spots. Plus, the people who actually pay for Premium probably make heavy use of YouTube. My guess is that they'll instead start increasing the price of Premium to get more peop…

You have just summarized every SaaS in the last 10 years. A froghop to higher profits. I wonder if there's a better way to do it.

There is but it involves ignoring VC and bootstrapping.

But even that can get acquired.

Re: YouTube ads appear to be ramping up, with as many as 10 unskippable ads

#96
post #59

Earlier quoted context omitted.

You’re “sure”? I mean it’s kinda the whole point of the product, and from what has been said in trade articles the revenue from premium is much higher than the ad revenue it’s replacing. People of course do stupid things, but the information I saw made it sound like there’s no question, premium is better for Youtube

Netflix charges. For a long time they said no to ads. For a long time they said they won’t do ads. Then the profits started tipping down. Wall Street frowned. Now ads are coming to Netflix, which you will still pay for. What do you think Google will do, when they do freely abandon services, jack up GCP prices, and set 10 ads on the unpaid tier?

There will always be a cycle of bundling, unbundling, adding ads & removing ads.

In the meantime, if you can stand to identify yourself to Google, the $11.99 / mo I pay for YouTube Premium is some of the best bank for buck I ever spend.

Re: YouTube ads appear to be ramping up, with as many as 10 unskippable ads

#97
post #40

Earlier quoted context omitted.

You're ok knowing YT content creators can't monetize their content when you watch it?

Survival of the fittest, baby. If I like a video, I may donate after I watch it.

Most of the best videos I watch are made by people with some love for the topic and many obviously aren’t making bank.

And yea, for the best I buy merch or patreon or whatever.

Re: YouTube ads appear to be ramping up, with as many as 10 unskippable ads

#98
post #7

I already spend much less time on YT since they butchered their recommendations. Now I‘ll think twice before clicking on a video, so I very much welcome this change. Just as you can watch incredible videos about every topic on YouTube, you can waste hours watching junk. To me, this change is a great incentive not to do the latter.

I don't have this problem with my suggestions, but that's because I deliberately and constantly prune bad suggestions with the "Not interested" option. Maybe it's a placebo, but since starting that crusade I've found my recommendations to be very topical and relevant for me. I also make sure I open any videos that might 'pollute' my suggestions in a private browsing window.

The private window is very important part of the tactic.

Re: YouTube ads appear to be ramping up, with as many as 10 unskippable ads

#100

Earlier quoted context omitted.

These sponsorships really only took off in the past 5 years as adblock soared in popularity. There may be a causal factor there.

Given how few people use adblock, I seriously doubt that it was what drove people to start putting ads in the video proper.

27% of internet users use adblock, but in certain youtube related audiences like tech it's probably above 80%.
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