Earlier quoted context omitted.
I can't think of any other company to which my relationship as a customer has swung so completely as Adobe. In the 2000s, their tools were unsurpassed, and I was happy to pay the premium prices they asked (though I'd skip versions to save money). When Creative Suite was discontinued, that was a pretty abrupt turn, as I had no interest in a subscription for software I only used for personal projects. And yet, I stayed…
I find myself coming back to this Steve Jobs quote more and more: "It turns out the same thing can happen in technology companies that get monopolies, like IBM or Xerox. If you were a product person at IBM or Xerox, so you make a better copier or computer. So what? When you have monopoly market share, the company's not any more successful. So the people that can make the company more successful are sales and marketin…
There is a difference between taking out the competition on acquiring IP by taking over vs doing it to innovate. Google has gone down this road already from what I've seen but Microsoft impresses me how they are keeping balance.