Earlier quoted context omitted.
When Canada moved to Chip and Pin there was no fanfare. Merchants started getting chip terminals as part of the regular replacement cycle, consumers started getting chip cards as part of that regular replacement cycle, and eventually the terminals started telling users to insert their card. Interac was the first mover because most people were already familiar with swipe and pin, so the move to chip and pin was a virt…
The vast majority of terminals in the US use chip, but I doubt the US will ever require pin numbers for credit card purchases. It's just too inconvenient. Banks are willing to eat the tiny reversed transactions in exchange for making the payment flow more efficient.
Banks? A chargeback goes to the business.