Back in my time, we called "treating people differently, based on their race" racism.
A cop stopped him at gunpoint and had him lie face-down on the ground and frisked him. Eventually, finding nothing, he let him go. “Mistaken identity.”
This is the kind of shit black people have to live with. None of my white bosses have ever had interaction with law enforcement - other than the time a cop helped one find his keys to his BMW after he’d accidentally tossed them in the bushes.
Our country is getting better. Most people don’t want to be racist. But this stuff still happens in the modern era. Acknowledging the problem and taking reasonable steps to try and improve it is not racist.
Now, as the GP pointed out, this particular incidence probably did more harm than good/looks like a PR stunt.