Earlier quoted context omitted.
They were overhiring. I talked to their recruiter last year. They had pretty aggressive hiring goals. Same story with Zillow, Upstart, Facebook and a bunch of companies. All of their stocks tanked by more than 50% since then.
Why would a business even have a "hiring goal?" Shouldn't you have business goals, and then look at those business goals and determine if hiring will contribute to them? Having an isolated "hiring goal" seems as pointless as having a "printer buying goal".
Apple is at the extreme, but the logic applies. There are massive budgets, so what do you do? You hire.
Startups do this, too. Give an engineering team $20m (or $200m....) and they will hire a lot of people. They aren't just going to sit on the money...