I cancelled cable many years ago due to lack of time and the amount of ads I had to watch.
There are alternatives like Rumble that I would consider moving to if the difference is that I have to watch 1 ad instead of 5.
YouTube currently testing 5 to 10 unskippable ads before video starts
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Re: YouTube currently testing 5 to 10 unskippable ads before video starts
#112What happens when everyone starts using ad block? Is the advertising market just going to collapse? I don’t think even the most willing consumer would sit through 10 ads for a youtube video.
Advertising is to Ad Blocking as Viruses are to Anti Virus. One will never stop trying to outrun the other. Ever.
Sure but even there computer viruses have changed a lot since the 90s and 2000s. First they were purely destructive classical viruses and worms, then they shifted to extorting people with fake antiviruses and trojans, and now they are mostly ransomware.
Malware is much more rare but also a lot more dangerous now.
Will we see some similar shift in advertising?
Re: YouTube currently testing 5 to 10 unskippable ads before video starts
#113I haven’t seen an ad on YouTube in ages with ublock origin.
sad that it is not available on iOS
Re: YouTube currently testing 5 to 10 unskippable ads before video starts
#114Earlier quoted context omitted.
Did you ever see Idiocracy? It's become hackneyed to say that we're approaching it, but look at the way they handle advertising. Basically the video you watch is just a window surrounded by scrolling advertisement banners. The trend was clear then. Look at shows from the past, a "1 hour" program used to consist of what, 52 minutes? I know it's crept from 48 minutes to 42 last I checked. I even remember reading about…
No, haven't seen Idiocracy (yet) - but I remember seeing a short clip of the ads you mention. If I remember correctly, when I went to university 20+ years ago, "animation blindness" was already a coined term. The idea is, that you can't use animated buttons or icons on your website, because people have become condition to completely ignore anything that moves, and consider it NOT part of the website. So if you do hav…
You definitely need to watch it. Torrent it if you have to, it’s the ultimate commentary on how stupid modern society is getting.
Re: YouTube currently testing 5 to 10 unskippable ads before video starts
#115Earlier quoted context omitted.
I pay for my car. Why would I pay the supermarket for the groceries it will transport?
Reminds me more of: I’m paying them with my attention. They should be happy I’m watching them at all. I might recommend them to friends. It’s good exposure.
If no one watches ads that would be pointless. It’s like bragging about stealing food and saying don’t worry, I’ll tell me friends about the grocery store and also telling them to take anything they like.
Re: YouTube currently testing 5 to 10 unskippable ads before video starts
#116Earlier quoted context omitted.
Or you could pay for YouTube Premium to support the creators :)
Creators have their own e-stores, I've supported those. Your suggestion is like buying a record from Walmart to support the artist, instead of buying it directly at a show.
Your suggestion is like stealing records from Walmart and rationalizing that by saying you send money to the artists.
Re: YouTube currently testing 5 to 10 unskippable ads before video starts
#117I subscribe to Youtube TV and I feel like they have been doing this in there already. It was a great service and now not only do I have to pay $65 a month for the service but also have to watch 3 3-minute advertisement blocks during a 30-min episode of Family Guy. It's starting to make cable more attractive.
Re: YouTube currently testing 5 to 10 unskippable ads before video starts
#118I don’t like ads, especially not irrelevant and excessive ones (I pay for YouTube premium), but the amount of people bragging about getting around ads is just sad.
I assume most of us here have jobs. Are we ok with working for free? Many people on YouTube do it full time, with ad revenue and exposure being their primary source of income.
Somehow some people have it in their heads that if the job is entertainment then it’s not worth paying for, but is simultaneously worth consuming.
Re: YouTube currently testing 5 to 10 unskippable ads before video starts
#119Unwanted advertising is spam. Period.
A lot of junk mail landed in my mailbox when I moved to a new place, until I put a red dot sticker on it. Within a week or two, they disappeared.
We should implement this "red dot sticker" feature in browsers (with optional exceptions), and pages, services and whatnot should respect it, or they will be facing fines. Fines that really hurt.
Re: YouTube currently testing 5 to 10 unskippable ads before video starts
#120Earlier quoted context omitted.
Bullshit. The whole and only point of Premium is that it has no ads. If they add them for paid users too they'll lose pretty much all of them.
https://www.nytimes.com/2022/04/19/business/media/netflix-am... https://www.polygon.com/23300486/disney-plus-subscription-ad... https://www.theverge.com/2018/8/20/17761760/twitch-prime-tur... Like the above sites, later on you will need to buy Youtube Premium Pro to actually get ad free youtube experience. Later on the current premium will definitely have ads.
I would argue that Youtube, while being a video streaming service, is fundamentally different than Disney+, Hulu, Netflix, etc.
Biggest difference is YT does not incur production and distribution costs (ie distribution rights). Creators on YT upload their videos and YT only pays out when they also make money off the ads.
So if a creator made a video and published it on YT and the thing got 10 views and no ad-revenue, the only cost for YT is the infra costs. Contrast that with a company like Netflix where they purchase rights to a film or TV series that flops.