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YouTube currently testing 5 to 10 unskippable ads before video starts

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Re: YouTube currently testing 5 to 10 unskippable ads before video starts

#71
post #20

Folks, just pay for YouTube Premium. In my family, between my kids and myself we watch more YouTube than Netflix/Disney+/Hulu combined so the YouTube family plan is the best value going.

they'll add ads to that once enough people are using it

Bullshit. The whole and only point of Premium is that it has no ads. If they add them for paid users too they'll lose pretty much all of them.

Re: YouTube currently testing 5 to 10 unskippable ads before video starts

#72
post #63

Imho, the big question here is, if there's actually a trend. Was it easier, 10 years ago, to make money from a website, with just one single (non-animated) banner on top, than it is today with a website that's plastered with animated banners, link ads, and other stuff? Was it easier, 10 years ago, to make money from a video platform, with just one single skip-able ad at the start of each video - than it is today with…

Good points. I also wonder: - does the overhead cost due to the complexity of advertising (tooling, people, ...) weigh up against the benefits? - isn't tracking and personalization meant to lead to a decrease in quantity and an increase in quality (in the eyes of the advertiser)? And doesn't that mean that the price of an ad placement should be going up instead of down, because the publisher can offer exactly the aud…

There's also the big question, if being exposed to that much advertising as an individual has other (psychological) side-effects as well, rather than just decreasing the effectiveness those ads have on you?

After all, ads are intentionally designed to drive compulsion and to manipulate your (purchase) behavior. And personalized advertising is all about knowing and exploiting everyone's weaknesses for more effective manipulations, isn't it?

Re: YouTube currently testing 5 to 10 unskippable ads before video starts

#73
post #31
post #11

Well I'd imagine youtube's infrastructure is very expensive. I guess they can no longer pretend the service they provide for free doesn't need to be funded. What did people expect?

It is expensive but even then Youtube has been profitable for many years now. It represents 10% of Google revenue. 5-10 ads is a cash grab imho.

> even then Youtube has been profitable for many years now

How do you know this?

> It represents 10% of Google revenue.

Revenue != profit. Storing zettabytes of videos across the whole world, with the massive CDNs required to be able to serve that whole world isn't cheap. I can easily see YouTube being among the most costly things Google do.

Re: YouTube currently testing 5 to 10 unskippable ads before video starts

#74
post #8
post #4

Earlier quoted context omitted.

Are they? What’s the alternative?

An alternative will be produced if youtube becomes a hassle to use. 30 years ago people watched television, but the ads became too numerous. Now only boomers watch it at all.

There are already alternatives, with alternative models (Vimeo - the creator pays; Nebula - the consumer pays a subscription to watch all the content), yet YouTube remains by far the most popular.

Re: YouTube currently testing 5 to 10 unskippable ads before video starts

#75
post #63

Imho, the big question here is, if there's actually a trend. Was it easier, 10 years ago, to make money from a website, with just one single (non-animated) banner on top, than it is today with a website that's plastered with animated banners, link ads, and other stuff? Was it easier, 10 years ago, to make money from a video platform, with just one single skip-able ad at the start of each video - than it is today with…

Did you ever see Idiocracy? It's become hackneyed to say that we're approaching it, but look at the way they handle advertising. Basically the video you watch is just a window surrounded by scrolling advertisement banners. The trend was clear then.

Look at shows from the past, a "1 hour" program used to consist of what, 52 minutes? I know it's crept from 48 minutes to 42 last I checked.

I even remember reading about online advertising going on 20 years ago - the industry was adding animated or flashing ads - anything to get attention (which saw the rise of ad blockers) and the conventional wisdom was that viewers were like cockroaches; you spray them with a new formula, but eventually they become resistant so you've got to try something else.

Re: YouTube currently testing 5 to 10 unskippable ads before video starts

#77
post #63

Imho, the big question here is, if there's actually a trend. Was it easier, 10 years ago, to make money from a website, with just one single (non-animated) banner on top, than it is today with a website that's plastered with animated banners, link ads, and other stuff? Was it easier, 10 years ago, to make money from a video platform, with just one single skip-able ad at the start of each video - than it is today with…

Did you ever see Idiocracy? It's become hackneyed to say that we're approaching it, but look at the way they handle advertising. Basically the video you watch is just a window surrounded by scrolling advertisement banners. The trend was clear then. Look at shows from the past, a "1 hour" program used to consist of what, 52 minutes? I know it's crept from 48 minutes to 42 last I checked. I even remember reading about…

No, haven't seen Idiocracy (yet) - but I remember seeing a short clip of the ads you mention.

If I remember correctly, when I went to university 20+ years ago, "animation blindness" was already a coined term. The idea is, that you can't use animated buttons or icons on your website, because people have become condition to completely ignore anything that moves, and consider it NOT part of the website. So if you do have an animated button, you risk that people will miss that, because anything that looks like an ad becomes sorta invisible to most.

Re: YouTube currently testing 5 to 10 unskippable ads before video starts

#78

I wish that next to the thumbs up button was a support icon that allowed you to fund the creator a small amount in an easy way. The platform owner would get a percentage.

It's actually implemented, and called "Super Thanks", with a heart icon. IIRC the creator has to enable it on their channel for the button to show up.

Re: YouTube currently testing 5 to 10 unskippable ads before video starts

#79
post #71
post #20

Earlier quoted context omitted.

they'll add ads to that once enough people are using it

Bullshit. The whole and only point of Premium is that it has no ads. If they add them for paid users too they'll lose pretty much all of them.

https://www.nytimes.com/2022/04/19/business/media/netflix-am...

https://www.polygon.com/23300486/disney-plus-subscription-ad...

https://www.theverge.com/2018/8/20/17761760/twitch-prime-tur...

Like the above sites, later on you will need to buy Youtube Premium Pro to actually get ad free youtube experience. Later on the current premium will definitely have ads.

Re: YouTube currently testing 5 to 10 unskippable ads before video starts

#80

Firefox + uBlock Origin = no ads. Also on mobile :)

Sponsorblock is the real MVP. https://chrome.google.com/webstore/detail/sponsorblock-for-y...

iOS: https://apps.apple.com/us/app/sponsorblock-for-youtube/id157...

Firefox: https://addons.mozilla.org/en-US/firefox/addon/sponsorblock/

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