I think people are confusing corporations vs people.
People want diversity and care about diversity, who optionally wants to exclude someone that has merit to participate in the work/activity. Of course bigots exist, but largely people try to respect people.
Corporations, care as much as it is profitable that is the purpose of the organization is to generate wealth for stakeholders.
The issue in my opinion is how subjective 'merit' is, where studies show two resumes with equal qualifications a name implying a race or gender alone is enough to change the results of which resume was chosen subconsciously.
People see this problem as how do you measure someone without bias? How do you measure the cultural impact one can bring? How do you measure
Corporations see this problem as, how do we stay diverse enough to not look evil? How do we make measure our diversity to prove that? THEN they approach the people's point of view on the issue, because above everything is shareholders earnings and therefore the optics. It's not even intentional to a degree, stop gap solutions to make corporation happy and people tolerant of the corporation
Calling it Orwellian is crazy though, it's just capitalism and governments trying to find a way to keep it fair for non-capital owners.