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The Next Chapter for Learning on YouTube

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Re: The Next Chapter for Learning on YouTube

#52

I produce Music Tech-based educational content on YT. It started as a hobby and sideline to my main work (which at the time was classroom teaching of the same content). While I'm no longer working in classrooms (pandemic plus other reasons led to this), I'm still producing content, which I think is of good quality and worthwhile. The issue I have with it is that I refuse to produce attention-grabbing clickbaity title…

Click bait isn't different than wearing a funny hat to engage students in class.

Re: The Next Chapter for Learning on YouTube

#53
post #49

I produce Music Tech-based educational content on YT. It started as a hobby and sideline to my main work (which at the time was classroom teaching of the same content). While I'm no longer working in classrooms (pandemic plus other reasons led to this), I'm still producing content, which I think is of good quality and worthwhile. The issue I have with it is that I refuse to produce attention-grabbing clickbaity title…

"Race to the bottom of the brainstem" is a great way to put it.

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Re: The Next Chapter for Learning on YouTube

#54

I produce Music Tech-based educational content on YT. It started as a hobby and sideline to my main work (which at the time was classroom teaching of the same content). While I'm no longer working in classrooms (pandemic plus other reasons led to this), I'm still producing content, which I think is of good quality and worthwhile. The issue I have with it is that I refuse to produce attention-grabbing clickbaity title…

Having good thumbnails and tiles is just marketing. If you want to sell or get the word out about what you are offering it helps to have a good marketing effort. Yes, creating the material is a lot of work, but that doesn't mean that marketing is something that doesn't need hard work.

Re: The Next Chapter for Learning on YouTube

#57

I produce Music Tech-based educational content on YT. It started as a hobby and sideline to my main work (which at the time was classroom teaching of the same content). While I'm no longer working in classrooms (pandemic plus other reasons led to this), I'm still producing content, which I think is of good quality and worthwhile. The issue I have with it is that I refuse to produce attention-grabbing clickbaity title…

The middle ground I've seen is to concede a bit to the clickbaters and make a few clickbait videos that talk about what you do and what's available in the other videos.

Re: The Next Chapter for Learning on YouTube

#58

I produce Music Tech-based educational content on YT. It started as a hobby and sideline to my main work (which at the time was classroom teaching of the same content). While I'm no longer working in classrooms (pandemic plus other reasons led to this), I'm still producing content, which I think is of good quality and worthwhile. The issue I have with it is that I refuse to produce attention-grabbing clickbaity title…

It depends on what you want. Google is optimizing for eye balls so content that warrants more engagement is going to win. 2 questions on the end of the spectrum to ask yourself...

Do you want to build a community that is a reflection of your ideas?

Do you want to build revenue by growing your channel regardless of the type of consumer you attract?

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