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Please let this not be the future of reading on the web

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Re: Please let this not be the future of reading on the web

#121
post #120

"... as well as the growing number of sites that offer memberships (like The Loop and Daring Fireball)." So there is a concept, that you can't tell people about, they have to experience it, then they "get it." Small anecdote, when I left Sun in 1995 I went to a startup called "GolfWeb" which was publishing an online magazine about Golf. I saw the web as the new world of publishing (I was waaaaaaaaay early :-)) and ha…

The problem with paid content is that you only know whether it's worthy for you in hindsight. On top of that you have to compete with gratis (and often surprisingly good quality). You have all the problems of an asymmetrical information market and you also have to break a cultural gap. Honestly, I don't subscribe to magazines anymore. I just can't get consistently satisfied with any single source. The only subscripti…

In my opinion the quality problem (knowing apriori) is endemic to any market. Unknown entities will be hard pressed to convince but that is true of most things. What will be interesting though (and this is starting) the good 'free' quality stuff starts becoming harder to find for free as those folks develop appreciative audiences.

I still subscribe to several magazines, but by far my favorite in terms of understanding this new reality is The Economist. If you subscribe you get your content digitally for no additional cost. Presentation is good and not overwhelming with ads (of course the magazine isn't either so perhaps its more cultural to the publisher as well). One magazine I subscribe to but don't pay for as an 'app' is Popular Mechanics. Their presentation is less useful in digital form than their printed form sadly.

Re: Please let this not be the future of reading on the web

#122
post #41

edw519's simple rules for reading on the internet: That's a Back Button (to the cadence of "That's a Paddlin'" from "The Simpsons") http://www.youtube.com/watch?v=hFgR0m-9FmM Login button below the fold? That's a back button. Animated ads? That's a back button. Shifting content? That's a back button. More than 2 pages? That's a back button. Need to be logged in to Facebook. That's a back button. Unexpected video? Tha…

  Break my back button?  That's a, uh...

Re: Please let this not be the future of reading on the web

#123

Well, which would we prefer? Seeing the ads, or having to pay for access to each site? Personally, as annoying as ads are, I still prefer them being there to the content not being available at all.

Ask a subscriber to Vogue magazine if they'd prefer a copy with or without ads, both the same price. 9 out of 10 will take the ads, because the ads are beautiful and part of the content, but they are still ads. That aspect of print advertising has not yet made the transition to digital. People love ads for stuff they like, are interesting, or/and funny. The solution will not be to remove ads, it will be to improve ad…

You are so right it hurts.

The problem is measuring response. The tools for measuring response to printed ads lead to better printed ads. The tools for measuring response to online ads lead to intrusive and misleading ads.

We should try to find better tools for measuring responses to online ads.

Re: Please let this not be the future of reading on the web

#124

Why don't we start by trying to raise the quality and therefore effectiveness of ads on the Internet? A fundamental shift in how ads work and what they're trying to do needs to be done. The ads you see on websites right now are remnants from the newspaper, nearly identical to their print counterparts. Creating a "prettier ad network" or "other way to be profitable" is only patchwork. We need to completely rework the…

[deleted]

Re: Please let this not be the future of reading on the web

#125

Why don't we start by trying to raise the quality and therefore effectiveness of ads on the Internet? A fundamental shift in how ads work and what they're trying to do needs to be done. The ads you see on websites right now are remnants from the newspaper, nearly identical to their print counterparts. Creating a "prettier ad network" or "other way to be profitable" is only patchwork. We need to completely rework the…

[deleted]

Re: Please let this not be the future of reading on the web

#126
post #106

Earlier quoted context omitted.

I personally consider Facebook, etc. to be lame wastes of time and consider those buttons tacky and unneeded. It seems a simple browser plugin could still allow Facebookers and Diggers and whomever else the ability to poop back and forth as much as they like while not polluting the web for the rest of us. As it is now we have to pray that some of these sites don't make it...imagine how many buttons there will be in 5…

> Just wanted to point out this was not a personal attack. I was just trying to raise awareness that not everyone has the same interests. Don't worry, it didn't sound like one :). Thanks for explaining your point of view. I just realized I didn't really stop and think about people who, like you, don't like Facebook et al. Personally, I think I'd be happy to use a browser plugin or whatever, just like I use e.g. Insta…

I think this method is inevitable. Either that or a protocol/standard to handle them all.

As it is now we'll eventually run out of real estate on the screen for 'like' buttons.

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