201–208 of 208 posts
There was a brilliant Twitter thread last year showing a project to "hand write" with cnc robots thousands of personalised letters for a mailout. They initially started off with off the shelf hand writing robots, but ended up building their own massive ones to increase speed and efficiency. https://mobile.twitter.com/aarondfrancis/status/143888821947...
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> Our system used a set of handwritten fonts What betrays handwritten fonts is nobody writes "a" the same way every time. I get that you're addressing this with fuzzing, but that's not enough. The pressure put on a pen also varies, people make mistakes and cross them out, there are ink blotches, etc.
There were enough character alternates and special compound ligatures that it’s really hard to tell unless you know it’s machine-produced. I think you would be surprised at how realistic it can be.
I've never seen a machine handwrite that way.
I'm sure they'll get better, but there's a long way to go.
Ultimately, culture will be defined by a strange sort of radical authenticity defined by ever more subtle and specific signals of genuine humanity. Sophisticated cants will emerge that are structurally challenging for computers to emulate. And because there's a lot of work going into preventing AI from computing anything racist, sexist, or offensive to HR, the new ways of communicating will likely gravitate towards t…
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This is because you are upper middle class. Among the working class and teenage population, it is a status symbol. We have our own in the upper middle class and we are similarly exploited. Luxury cars + a honorable cause is one that comes to mind. Marketing can target insecurities but it doesn't need to be insecurity based. I just find that most egregious. Advertising "new, better, faster,tech" seems like the opposit…
I'm in upper middle class and switched away from an iPhone to an Android last year and felt like I dropped classes based on verbal reactions from my peers. I thought it was much more prominent as a status symbol in lower classes, but many of my peers also indirectly conveyed that my status had dropped. Some outright said it. I find it pretty bizarre and unfortunate, but now I'm back to getting the new iPhone because…
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I really wish they had opened sourced this. Was just thinking of exactly that post, thanks for finding it. It really makes a difference to have hand written with a pen as long as you have a font with multiple letter variants/subtly differences between the same letter used repeatedly.
Open sourced the hardware or the software part? (Note: I'm the author of that twitter thread.) The hardest part was probably the handwriting "generation." I put "generation" in quotes because it was mostly selecting one of the characters from the library of characters that we captured and putting it together with other characters. The hardware had a lot of hard spots, but I think they were mostly hard because that wa…
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I would bet it would have a pretty decent effects. I’m a digital marketer/growth guy and right now I think the least crowded inbox is the mailbox. But not standard postcards or mass mailers. An example: I worked for an apparel company selling custom apparel (shirts and hoodies mostly) to army Battalions/Companies/Platoons… We managed to grab 28% market share of an army base for $150.00 by sending a sales letter with…
200% this is how I learned marketing. Sales letters. Dan Kennedy, Chet Holmes, etc. Here's another interesting stat: Joe Girard is in the Guinness Book of World Records as the "World's Greatest Salesman." Ave car salesmen would sell ~5 cars/month and Joe sold 6-7/day. He attributed his success to one tactic: handwritten notes to customers https://www.handwrite.io/case-studies/joe-girard-worlds-grea...
Love it, thanks for the comment
― George Burns
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My dad has been ordering green tea from a particular seller for maybe 10 years now, in part because they include a lovely little handwritten note for each order. It is absolutely comparable.
Sounds like What-Cha. Can absolutely recommend him.